Alternative Communication and Marketing Channel Introduced During Live Satellite News Conference
PITTSBURGH - In the ever-changing world of marketing and communications, organizations are taking a critical look at how they spend their dollars. Companies across all industry segments know that they must explore innovative ways to reach key decision makers who impact the bottom line. Industry experts agree that a fundamental shift is occurring in the marketplace, one that will have a dramatic impact on how organizations market themselves in the coming years.
Velocity Broadcasting and Morton’s The Steakhouse will demonstrate their leading “precision marketing” concept through Velocity’s powerful alternative channel during a live, national satellite news conference in April.
“The Velocity concept is already re-defining how specialized audiences are informed and entertained,” said Philip Elias, chief executive officer and executive producer of Velocity Broadcasting. “Through the ‘precision marketing’ concept, organizations are able to deliver a targeted message to a niche audience who has accepted the invitation to participate.“
Elias will co-host the news conference with Thomas J. Baldwin, chairman, chief executive officer and president of Morton’s Restaurant Group, to discuss the unique business partnership, innovative technology and influential medium solution. Edie Ames, president of Morton’s The Steakhouse, will join Elias and Baldwin.
“Morton’s is known around the world for its signature menu of prime-aged beef and fine seafood, and with the Velocity HD Suite, we are offering our guests a leading-edge business solution,” noted Baldwin.
“We netted two and half million dollars in sales following our first Velocity broadcast event. How often can a company point to such a dramatic rise in sales from a single event?” noted Tom Finn, president of CombineNet, a nationwide advanced sourcing technology company based in Pittsburgh, PA. “Velocity Broadcasting delivered ROI far beyond our expectations, and I am convinced that it represents the next big thing in advertising and marketing.”
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