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Hats Off as Clicks On


NEW YORK - has tipped its hat to ActivePoint, a leader in smart online catalogs and contextual search. Offering an extensive collection of quality headwear since 1924, top apparel site MensHats now uses ActivePoint’s EasyFlip E-catalog to broaden its reach and simplify the buying process.

EasyFlip is an intuitive online system that allows customers to browse and easily compare products just like flipping through a paper catalog. It offers the ability to move directly to a buying page by clicking on an image, which increases sales conversions, as well as learn what customers may not be finding within the search feature.

“ActivePoint is a huge leap forward for our company and will make our products available to a much broader audience as well as ease the buying process, ” said Roger Harrison, General Manager. "Working with ActivePoint was a pleasant and seamless experience. The catalog was up and running within a matter of weeks, and we are currently evaluating whether or not we want to eliminate the print catalog entirely,” Harrison added.

It’s estimated that excluding upfront creative and pre-press, a catalog could easily cost 50 cents a copy for paper, printing and postage, with the result that a company could save $500,000 by using EasyFlip in place of the printed version.

ActivePoint’s complete product line includes EasyFlip and also the TX5 Sales System, a search and guidance solution that provides targeted results based on the human communication process.

“We’ve seen our customers grow conversion rates from single to double digits using ActivePoint products,” said Moshe Ofer, CEO of ActivePoint. “We’re very pleased to be working with MensHats, as they pioneer an e-catalog offering for the hat business and help customers find exactly what they’re looking for,” added Ofer.


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