Vijay Balakrishnan is New VSoft Chief Operating Officer
ATLANTA - VSoft Corporation, a global information and technology provider of process improvement solutions for financial institutions, has appointed Vijay Balakrishnan as Chief Operating Officer (COO). Balakrishnan joins VSoft Corporation from Metavante Corporation where he was Vice President of Strategic Marketing responsible for the brand integration and strategic direction of four acquired businesses (AFS, Vectorsgi, Endpoint Exchange, and Treev) into Metavante Image Solutions.
“Check 21 and imaging services are at the core of our financial institution clients’ overall business strategy. Vijay’s vast experience in product development and marketing imaging solutions to financial services will be invaluable as our client base continues to grow both in the U.S. and Internationally,” said Murthy Veeraghanta, president, VSoft Corporation. “Since our founding in 1996, financial institutions have continued to turn to us for enterprise-wide Check 21 and imaging solutions; whether it be the back-office, branch site, remote merchant location or self-service device. Vijay’s experience is ideally suited to lead us as we embark on our next stage of growth.”
VSoft Corporation’s product offerings and client base of financial institutions have expanded dramatically in recent years. More than 45 percent of the credit union market and more than 1,700 financial institutions currently use VSoft solutions products.
“I am delighted to join the VSoft team and help accelerate the company’s successful growth,” said Balakrishnan. “With payment convergences and growing adoption of image solutions, the industry requires flexibility, innovation and nimbleness that are the cornerstones of the VSoft story.”
During his 28-year career in the technology and financial services industry, Balakrishnan has developed a truly global perspective, having conducted business in more than 45 countries. His leadership positions include roles at Honeywell, Deluxe Corporation, Equifax, and Alogent Corporation. Balakrishnan holds both a bachelor’s and master’s degree in electrical engineering from the University of Illinois and a master’s of business administration from the Wharton School of Business.
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