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Active Athlete Media Expands Online Advertising Relationship With Amaury Sport Organization


SAN FRANCISCO - Active Athlete Media, an online media company that connects advertisers with consumers actively engaged in lifestyle sports, has announced it has renewed its exclusive online advertising partnership with a majority of Amaury Sports Organization’s English web sites (A.S.O.). A.S.O. organizes some of the world’s most prestigious sporting events, both amateur and professional, including the Tour de France, Paris Marathon and Dakar Rally motor sports event. In the agreement, Active Athlete Media is responsible for sales and ad operations for the English versions of most of A.S.O.’s web sites.

“We had a very successful partnership with Active Athlete Media in the first year of working together,” said Gael Colloc’h, head of the TV and New Media department for A.S.O. “We see an even greater opportunity to grow and expand by further leveraging their online expertise.”

Active Athlete was first engaged to exclusively manage the English version advertising for, the official site of the Tour de France, in July 2006. With more than 240 million “page views” annually, is one of the most highly trafficked Web sites for a sporting event worldwide.

In addition, the partnership will now include amateur sports sites such as the renowned Paris Marathon and semi-marathon. A.S.O. also manages Paris-Roubaix, a 105-year-old professional cycling classic and equestrian, tennis and golf events, all of which will have corresponding Web sites. These sites allow lifestyle sports enthusiasts and consumers access to up-the-minute event information on some of the most historic events in professional and amateur sports history.

Active Athlete Media helps publishers like A.S.O. grow the value of their site by serving the most relevant and targeted online ads via proprietary technology that combines anonymous user data and contextual site information. In turn, the company connects advertisers with active consumers and amateur sports enthusiasts that have an interest in a sport and its associated products and services.

“Our mission is to bring A.S.O. and its Web site visitors relevant advertisers that meet the needs of those passionately engaged in their sport,” said Robert Tas, CEO of Active Athlete Media. “Our extended partnership presents an even greater opportunity for advertisers to reach millions of sports enthusiasts with unduplicated reach to this highly engaged audience.”

Recent comScore data confirmed that Active Athlete’s demographics consists of people who are high earners and college educated. With more than 5.5 million unique visitors per month, the company’s network of publishers currently consists of some of the Web’s most relevant sites for lifestyle sports.


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