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Secret Announces Secret Clinical Strength Anti-perspirant/Deodorant Product


CINCINNATI, - Beginning this month, Secret(R), the number one female anti-perspirant/deodorant in North America, will introduce Secret Clinical Strength Anti-Perspirant/Deodorant. This advanced underarm anti-perspirant/deodorant is doctor endorsed and clinically proven to provide prescription strength wetness protection without a prescription.

Secret Clinical Strength is specially designed to enhance anti-perspirant/deodorant effectiveness for women who need it most. The product features a patented triple-action technology that provides three unique layers of protection, including clinically-proven prescription strength wetness protection, odor-fighting capsules to ensure a clean, fresh scent lasts throughout the day and skin soothing conditioners. In addition, Secret Clinical Strength is specially formulated for nighttime application, when the body is most receptive to forming a strong barrier against perspiration.

“I recommend Secret Clinical Strength because it provides women with prescription strength wetness protection without the prescription, ensuring they have that extra sense of confidence to make them feel comfortable in their own skin,” said Dr. Dee Anna Glaser, professor of Dermatology at Saint Louis University School of Medicine.

According to Procter & Gamble, nearly twenty three percent of women today perceive themselves as “heavy sweaters,” and this can often lead to feelings of embarrassment and discomfort among females, especially teenagers. As a result, women may limit their activities and place unnecessary boundaries on themselves to avoid these feelings.

Many women who experience heavy sweating seek prescription-strength anti-perspirants, however many of these products can irritate the skin. Secret is introducing a product with prescription strength wetness protection that does not contain Aluminum Chloride, which can irritate the skin. Additionally, Secret Clinical Strength also contains skin conditioners, making it less irritating to the skin and an ideal product for women.

“At Secret, we strive to provide women with products that enable them to feel comfortable in their own skin and simply be themselves without worrying if their underarm protection is working,” according to Alex Keith, General Manager for Procter & Gamble Anti-Perspirant and Deodorant. “We’re excited to introduce Secret Clinical Strength because it provides women with prescription-strength wetness protection they can trust.”

New Secret Clinical Strength Anti-Perspirant/Deodorant will be available nationwide in March 2007 in two unique Advanced Solid Scents: Light and Fresh and Powder Protection. The suggested retail price is $7.99 - $9.99 (Price is at sole discretion of retailer).

About Procter & Gamble Beauty (NYSE: PG)

P&G Beauty sells more than 130 different brands in over 180 countries worldwide that touch and improve lives daily. P&G Beauty had more than $19 billion in global sales in fiscal year 2004/05, making it one of the world’s largest beauty companies. The global leading beauty company at mass, P&G Beauty brands include: Pantene(R), Head and Shoulders(R), Olay(R), Max Factor(R), Cover Girl(R), Gillette(R) Complete Skin Care for Men, Always(R), Joy(R), Hugo Boss(R), Wella(R), Herbal Essences(R), Clairol Nice ’n Easy(R) and SK-II(R). Please visit for the latest news and in-depth information about P&G Beauty and its brands.


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