Innovative Ideas and Concepts Announces Availability of Free’s Ease Frozen Car Door Opener

Thorold, Ontario, January 30, 2007 - Innovative Ideas and Concepts (www.freesease.com), a developer of products for the automotive sector, is pleased to announce the immediate availability of Free’s Ease, a device that can be used to open doors of vehicles that have become frozen shut in cold weather. Designed for use with vehicles of all types, models and manufacturers, Free’s Ease is engineered with portability and ease of use in mind.

“In areas that experience cold weather, condensation, freezing rain and even washing your car can result in car doors being frozen shut. This often leaves drivers stranded or faced with costly repairs as they struggle to gain entry into their vehicles. Free’s Ease is a durable, safe solution that is easy to use”, said Michael Saporito, Managing Director of Innovative Ideas and Concepts"

Free’s Ease is priced at CDN$3.99 in single unit quantities, with volume discounts and branding opportunities available to qualified retailers and distributors.

About Innovative Ideas and Concepts

Innovative Ideas and Concepts is a privately-held company that develops products for the automative services industry. Formed by a team of professionals with extensive experience in automobile repair and maintenance, the company focuses on inexpensive and innovative solutions to problems that drivers face on a routine basis. Free’s Ease, the first product developed by the firm, enables consumers and professionals to open car, truck and SUV doors that have become frozen due to cold weather conditions.

For additional information on Free’s Ease, please visit the Innovative Ideas and Concepts Web site: http://www.freesease.com.

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Contact Information

Mike Saporito

Managing Director

Innovative Ideas and Concepts

Contact via E-mail