Oodle.com helps Charlotte Realtor get a Free Jump on Competition
If you’re reading this article it’s probably due, in part, to the name of a hot website, one that you may even trust, Oodle.com. If that is the reason it can help you, maybe even give you that advantage you’ve been searching for.
According to consumerwebwatch.org only 29% of web users trust websites that sell products or services. As a consequence, an overwhelming 71% of web users initially gravitate to sites that they know or that they are familiar with by name. Knowing this simple truth can save Real Estate Brokers like Jon Gillman, a Broker with Keller Williams Southpark in Charlotte , NC who has found an easier way to use this truth to get what all Brokers need...exposure on trusted websites. As a new technology resource, HomeCharlotte.com, continues creating new partnerships with these “hot websites” for syndicating (or broadcasting) listings, recently announcing the addition of a new partnership with Oodle.com to its partner portfolio of sites like Google Base, Trulia and Edgeio.
Gillman says, “I’m just like every other broker that I know; I’m busy. My day consists of my regular all-consuming routine mixed with a fair share of fires to put out. I guess HomeCharlotte just put one more fire out for me.” More accurately, what HomeCharlotte does for over 30 brokerages in the Charlotte area extinguishes a virtual inferno of marketing commitments.
By simply signing up and claiming their listings Charlotte Brokers can instantly put and keep their listings on some of the hottest websites on the Internet. HomeCharlotte has just announced this new partnership with Oodle.com to add even more exposure through Oodle’s own website and others that it supplies including powerful sites like Lycos.com and Backpage.com. The list truly goes on and on until finally the Brokers’ listings are where they need to be; in front of buyers.
“Truth be known HomeCharlotte was a hard sell for me because of some bad experiences that I’ve had with some ’lead generation’ websites that took my money and sent me irrelevant leads for areas outside of my target area, if any at all. The CEO [of HomeCharlotte], Landon Massey, convinced me that [HomeCharlotte] is not a leads site at all, it is a syndication tool with a business model that actually depends on my success not on my credit card.” That’s because HomeCharlotte makes only a low success-based fee, called a Marketing Commission, at a successful closing. Massey explains, “We chose this business model as opposed to an upfront fee model to more exactly align ourselves with the experience of our Realtor clients keeping costs low until a profit is realized.” This means that Brokers only pay if they make money themselves. “At the ’Free Until Sold’ price I was willing to take the chance” says Gillman.
“Jon’s response to our initial marketing isn’t unusual because of some reputation damage done by sites that rely on either upfront membership fees for random leads or by allowing a free tedious upload to just one site for an upfront fee.” says Massey. “We’ve had a slightly uphill battle early on, but more Brokers are signing up with us after being referred by a colleague. As we become more accepted by individual Brokers the more trusted our commission marketing method will become. We are truly excited when we see a new lead come through for a member Broker both because we love to see our product work and because we know that success begets success.”
The early adopters of the HomeCharlotte method are really reaping the rewards because there is simply less competition. “Many of the sites that we feed to have as little as 10% of all Charlotte MLS listings. This means greater exposure for the listings that are appearing. They simply get more attention.” says Massey. “As an early adopter, Jon definitely has the jump on the competition. Each new listing has the added advantage of grabbing a home searcher early and closing another deal which makes everyone happy.”
HomeCharlotte.com is the free Real Estate Search and Syndication Engine that brings the right people together to buy, sell and rent Charlotte Real Estate by leveraging the strength of National Search Tools and driving client leads back to Local Member Listing Agents. HomeCharlotte may be accessed on the web at http://www.homecharlotte.com .
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