AT&T’s YELLOWPAGES.COM Launches Latest Options in Wireless Local Search
Mobile Users Benefit From Enhancements That Provide Easy Access to Local Business Information
New Functionality Exemplifies Integration, Convergence Benefits of New AT&T
Pasadena, California, January 22, 2007, ELLOWPAGES.COM (www.yellowpages.com), a subsidiary of AT&T Inc. (NYSE: T), announced today that local search has become easier for wireless customers of the new AT&T.
Through YELLOWPAGES.COM local search enhancements, AT&T wireless customers can now conduct simple, streamlined lookups through a revamped single search box on MEdia™ Net and experience an improved user interface optimized for mobile search.
Through enhancements to MEdia Net, a single search box now differentiates popular searches for local information from general Internet searches. For example, a user who types “pizza” into the search box with a geographic area, determined by the user’s default ZIP code or a ZIP code he or she enters, would receive listings provided by YELLOWPAGES.COM for local pizza places as opposed to a broad listing of everything related to pizza that would likely result from a traditional search engine service.
The wireless local search functionality is another example of promised converged product offerings being made available by AT&T Inc. following its acquisition of BellSouth Corp. on Dec. 29, 2006.
“As more and more Americans turn to their wireless devices for information on local businesses, YELLOWPAGES.COM is giving our users and AT&T wireless subscribers the important information they need when locating an area merchant or service,” said Charles Stubbs, president and CEO of YELLOWPAGES.COM, AT&T. “Our wireless customers now can use their handsets to shop locally and get a comprehensive collection of local listings from a trusted source.”
“The new functionality is another example of cross-platform convergence and integration made possible by AT&T,” said Jim Ryan, vice president of mobile data services, AT&T. “The YELLOWPAGES.COM brand resonates with consumers as a way to find local business information based on their particular interests and needs. AT&T customers now have access to more localized information when searching the Internet on their mobile phones,” Ryan said.
In the “WHAT’S HOT” section on MEdia Net, which gives subscribers quick access to seasonal content of interest, consumers will now have shortcut access to relevant business listings — provided by YELLOWPAGES.COM — such as links to recommended places to shop for Dad as Father’s Day approaches.
YELLOWPAGES.COM has updated its search platform for optimal mobile viewing of maps and information for users who type the YELLOWPAGES.COM URL directly into their wireless Web browser or select YELLOWPAGES.COM from the list of Directories & Maps available to AT&T wireless subscribers. YELLOWPAGES.COM recently launched a “Send to Mobile” site feature that allows consumers to text message search results from their PC directly to their mobile handsets.
The YELLOWPAGES.COM Network received more than one billion searches in 2006.
AT&T is the largest wireless carrier in the United States, serving 58.7 million customers. The company recently launched a multifaceted campaign to transition the Cingular brand to AT&T to further strengthen the most recognized name in communications around the world and reflect the strategic transformation under way at AT&T.
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AT&T Inc. is a premier communications holding company in the United States and around the world, with operating subsidiaries providing services under the AT&T brand. AT&T is the recognized world leader in providing IP-based communications services to business and the U.S. leader in providing wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services. As part of its “three screen” integration strategy, AT&T is expanding video entertainment offerings to include such next-generation television services as AT&T U-verseSM TV. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.
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