NAVTEQ Launches Map Reporter™ To Capture Users’ Map Input
Newly Updated Site Encourages Users to Become “Map Reporters”
Chicago, IL– Jan. 15, 2007 – NAVTEQ (NYSE: NVT), a leading global provider of digital map data for vehicle navigation and location-based solutions, has updated its popular online feedback tool and renamed it NAVTEQ Map Reporter ™. Now in its 11th year and having already handled tens of thousands of update requests, the updated system is now map-based, giving users who discover potential discrepancies an easier way to provide feedback by pinpointing the exact location of the concern for possible updating of the database. NAVTEQ® maps are consulted an estimated 90 million times a day through vehicle navigation systems, portable navigation systems, internet mapping sites and geographic information systems applications.
Map accuracy is the single most important indicator of a user’s satisfaction with their navigation system. Many of the users of the NAVTEQ map have expressed a desire to provide feedback directly to the company and NAVTEQ has responded with an intuitive web interface. To address its global audience, NAVTEQ continues to offer the program in 9 languages (i.e. Dutch, English, Finnish, French, German, Italian, Japanese, Spanish, Swedish) and has included freeform address entry that resolves and streamlines address entry, the ability to attach images to clarify the nature of a concern and preference storing and tracking to ensure returning users are able to quickly submit and subsequently monitor their reports. Each submitted report is followed up individually and “map reporters” are able to monitor the resolution of their report and if a change is being made to the database.
“NAVTEQ Map Reporter brings our established database updating system in line with the higher expectations our user community have expressed – for accurate and timely digital maps – and is an important part of how we identify areas of change for prioritized database maintenance activities. Aggregated map reports give us important insights into how our users are experiencing the changing real world”, said Cliff Fox, Senior Vice President, NAVTEQ Map Division.
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 2,100 employees located in 139 offices in 25 countries.
NAVTEQ is a trademark in the U.S. and other countries. © 2007 NAVTEQ. All rights reserved.
This document may include certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as “expects”, “anticipates”, “intends”, “plans”, “believes”, “seeks”, “estimates” or words of similar meaning. These statements are based on our current beliefs or expectations and are inherently subject to various risks and uncertainties, including those set forth under “Item 1A. Risk Factors” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2005 and “Item 1A. Risk Factors” in the Company’s Quarterly Report on Form 10-Q for the quarter ended July 2, 2006, in each case as filed with the Securities and Exchange Commission.
Actual results may differ materially from these expectations due to changes in global political, economic, business, competitive, market and regulatory factors. NAVTEQ does not undertake any obligation to update any forward-looking statements contained in this document.
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