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Leading network of telecom marketing consultants expands services into Japan


Belfast/Tokyo, 12th January 2007 – Leading global network of consultants providing marketing outsourcing services to the telecom and high-tech industry, Sagnard Marketing Associates, today announces the expansion of its service coverage to Japan through the partnership with senior professionals from that country’s local telecom industry.
Founder and principal of Tokyo, Japan-based KenConsulting Inc., Ken Honda, has 30 years of experience in the ICT sector, having spent the last few years providing consulting services to large organisations such as NEC and NTT. Before setting up independently, he was the General Manager of Strategic Marketing with Logica Japan’s Mobile Networks Division, where he led the introduction of new messaging products to Japanese mobile operators DoCoMo, Softbank Mobile (then J-Phone) and KDDI.
Honda said: “The Japanese telecom industry is very active and foreign vendors have been targeting the tough Japanese market for many years; the collaboration with SMA enables us to provide those businesses with unrivalled, regional and international marketing expertise for their geographic expansion plans.”
Principal consultant and founder of Sagnard Marketing Associates, Norbert Sagnard, said: “The addition of KenConsulting Inc. responds to the increasing pace of globalisation of knowledge-based telecom companies. Our ability to support vendors and operators on an international scale has now been bolstered by this key partnership, which adds invaluable local implementation capabilities and first-hand marketing knowledge in Japan to our team. Together, we can offer support to plan and fully implement successful marketing strategies, improving profitability and overall business performance in an increasingly competitive global environment.”
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Notes to editors
About Sagnard Marketing Associates
Sagnard Marketing Associates is a global network of consultants providing marketing outsourcing services to the telecom industry. The team has been cooperating on a number of projects for several years. Our existing clients include tier 1 and tier 2 mobile and fixed operators as well as hardware, middleware, software, and content vendors. With a wealth of experience and industry contacts across many geographic markets, we offer project-based or regular, ongoing support across several marketing disciplines, from product/service launch support, strategic and tactical PR, through to customer acquisition and retention campaigns, and full support for participation at major international trade events.
About KenConsulting Inc.
KenConsulting Inc. provides marketing and business development consultancy in Japan to IT companies, especially in the Communication and Internet industries, but also to digital contents and art-based businesses.
For further information, please contact: Ken Honda, Founder and Principal, KenConsulting Inc. Tel: +81 (0)70 5460 5495 E-mail:


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