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WizCom to Launch New Generation Products on U.S. Retail Market


Jerusalem, January 3, 2007 - WizCom Technologies Ltd. (WizCom) (Prime Standard: WZM, IL 0010830706), a global provider of portable, handheld scanning and translating pens that enable and enhance reading-related activities and business productivity, today, announced the launch of its new generation product line, spearheaded by InfoScan3Lite and by Quicktionary3Lite. The products will be showcased at the Consumer Electronics Show (CES) and the Promotional Products Association International (PPAI) Show in Las Vegas in January, two of the industry’s premier events.
In a coordinated launch campaign, the initial versions will be available at CompUSA and Fry’s Electronics, two of the leading retailers of technology products, as well as SkyMall, the multichannel direct marketer for U.S. domestic airlines, in January 2007.
The new generation products feature ergonomic design and a larger six-line displays, enabling data entry via an on-screen touch keypad. Data may be transferred easily to any PC, PDA or Smartphone via standard USB or infrared connections. The InfoScan3Lite can store more than 500 pages of text or scan directly to any Windows-based application. The Quicktionary3Lite offers not only word-by-word translation, but also translates phrasal verbs and other idiomatic expressions. Both products will retail for US$119.95 each.
WizCom CFO and President of the US subsidiary Raz Itzhaki stated: “We are happy to have the new generation products ready to launch in January 2007. The product debut is a significant start to the first quarter of 2007, enabling WizCom to accelerate current revenue growth and continue to build on the strong financial base evident throughout last year.”
WizCom CEO Rami Ish-Hurvitz commented: “We have invested significantly in R&D to bring these third generation products to the market. During development, we not only refocused efforts to address the most relevant user demands but also consolidated product lines, offering Lite and Premium versions to maximize market reach. This resulted in a significant quantitative boost while supporting our efforts to reduce production costs and inventory levels.”
For additional information regarding WizCom Technologies’ product lines, please visit
About WizCom:
WizCom Technologies Ltd. is the world’s leading producer of personal, portable scanning pens that enable and enhance reading-related activities, text processing and business productivity. These pocketsized, user-friendly devices enable people to understand and use printed material, anytime and anywhere, without disrupting their reading process. Our pens are an invaluable support tool for students of English as a first or second language, as well as people working in multilingual environments, enhancing their fluency and expediting reading comprehension.
Ligature Ltd. is a world leader developer of Optical Character Recognition (OCR) technologies and applications. The company offers innovative approach to OCR based solutions for specialized markets partnering with OEMs, VARs and system integrators incorporating CharacterEyes into software applications and hardware products.
Galil Microwaves Israel (2003) Ltd. is a third party manufacturer and assembler of electronic modules for microelectronic and microwave components.


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