BusinessWeek.com Names Mobile Agency ipsh! Co-Founders Mike Jelley And Nihal Mehta As Two Of Their New “M-Commerce Barons”
Entrepreneurs heading North America’s largest mobile marketing agency cited among several other mobile technology pioneers
(NEW YORK/SAN FRANCISCO) -- Dec. 11, 2006 – Mike Jelley and Nihal Mehta, founders of the full-service, global mobile marketing agency ipsh!, have been named by Business Week.com in a feature article identifying who’s who among the world’s new “M-Commerce Barons” this year.
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Attention from top-tier news outlet BusinessWeek.com puts ipsh! center-stage in the emerging mobile industry, demonstrating the company’s role as a market leader and showcasing the success story of Mehta and Jelley.
In 2001, Mr. Mehta and Mr. Jelley, then 24 and 29, respectively, formulated the concept of the company, launching ipsh! as a service for event promoters to alert young people to parties in a geographic area. The business grew a cult following and was a hit among Gen X and Gen Y young adults, quickly being recognized as a valuable marketing tool for global corporations to incorporate a variety of mobile technologies into their advertising campaigns.
ipsh!, which has worked with a number of global brands and was acquired by advertising conglomerate Omnicom in 2005. Mr. Mehta and Mr. Jelley continue to lead the company, which maintains its U.S. leadership position in mobile marketing with close to 1,000 campaigns implemented for 150 unique clients.
Recently, the company opened an office in London to expand to the European marketplace. In addition, ipsh! recently launched eztxtmsg (http://www.eztxtmsg.com), a service that enables small-to-medium sized businesses to set up simple, turnkey mobile marketing campaigns from a web-based interface.
“We are honored that BusinessWeek.com is recognizing our efforts in pioneering a brand new marketing and advertising platform,” said Mr. Jelley. “We see 2007 as the year of the next iteration of mobile marketing -- mobile marketing 2.0 -- where brands are specifically allotting significant spend to mobile and working to integrate mobile as a comprehensive part of their overall marketing strategy.”
In 2006, ipsh! won OMMA Magazine’s Award for Best Mobile Marketing Campaign. Earlier this year, the company’s parent agency, The Marketing Arm, was ranked as the No. 1 marketing agency in the U.S. as judged by Promo magazine.
Jelley and Mehta, are joined on BusinessWeek.com’s list of M-Commerce Barons with Omar Hamoui (AdMob), Paul Scanlan (MobiTV), Sam Altman (Loopt), Noah Glass (Mobo), Gilles Babinet (Eyeka), Zaw Thet (4Info), Blake Krikorian and Jason Krikorian (Sling Media), Roman Scharf and Daniel Mattes (Jajah), and Jacob Guedalia (iSkoot).
ipsh! is the award-winning, full service, global mobile marketing agency. With nearly 1,000 campaigns since the company’s inception in June 2001, ipsh! provides strategy, creative, execution and analytics across an array of mobile technologies including 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers, java games, real-time voting/polling, chat, interactive TV, text to screen, IVR (interactive voice response), premium SMS, MMS, mobile video, bluecasting, location-based services, and mobile media planning & buying. With offices in San Francisco, New York, and London, ipsh! is part of The Marketing Arm network (www.themarketingarm.com) and a wholly-owned subsidiary of Omnicom Group Inc.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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