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Ericsson to provide mobile TV solution to Proximus in Belgium


November 23, 2006, Belgian operator Proximus has awarded Ericsson (NASDAQ:ERIC) a contract for an end-to-end mobile TV solution, including Ericsson’s Channel Selector. It will enable customers of Proximus to enjoy fast and easy channel surfing for mobile TV.

Ericsson will provide Proximus with the world’s fastest channel selector solution, making mobile TV channel surfing much more convenient - changing from one channel to another needs just one click on the mobile handset. This saves time and brings the mobile TV experience closer to that of a home TV experience. The launch of the solution is planned in the course of 2007.

Related services such as implementation, systems integration and system support are also part of the contract.

Michel Georgis, CEO of Proximus, says: “We see mobile TV as a strategic and logical evolution of the mobile services we offer to our customers and we will be very happy to offer them the advanced and easy to use solution from Ericsson.”

Jean-Marc Engels, President of Ericsson Belgium and Luxembourg, says: “We are proud that Proximus has chosen Ericsson as a partner in such a strategic area. Mobile media is a growing area for both Proximus and Ericsson. With this partnership, we will assist Proximus to provide a first-class consumer experience to its customers.”

Proximus already offers its mobile TV service on the Vodafone live! portal, featuring 25 live local and international channels as well as video on demand clips.

Ericsson is shaping the future of mobile and broadband internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.


About Proximus
Proximus is the Belgian market leader in mobile telephony. On September 30, 2006, Proximus had 4,241,000 active customers* (45 percent subscribers and 55 percent prepaid card users).
* Active customer = mobile phone user who has made or received a call or SMS during the past three months.


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