Delta Air Lines Partners with Nightlife Entrepreneur Rande Gerber to Create New, Worldwide Signature Cocktail Program for Customers
New co-branded signature beverage line, set to launch in early 2007, will feature specialty cocktails created exclusively for Delta by Rande Gerber’s After Midnight Company
ATLANTA, Nov. 1, 2006 – Delta Air Lines continues its worldwide product improvements by partnering with nightlife entrepreneur Rande Gerber to create a signature cocktail program exclusively for its customers featuring specialty cocktails created for Delta by Gerber, co-founder, with his brother Scott, of After Midnight Company. The airline will begin serving Gerber’s cocktails on board in early 2007. The partnership and new signature cocktails are part of Delta’s ongoing effort to create a uniquely sophisticated, stylish and entertaining experience for customers.
“Our partnership with Rande Gerber – a successful entrepreneur of influential lifestyle brands – reflects our continued commitment to creating an experience that is distinctive, enjoyable, and something our worldwide customers look forward to when they travel with us,” said Joan Vincenz, Delta’s managing director of Product Marketing. “Delta and the Gerbers share a similar, innovative philosophy of what makes a truly great experience. We are thrilled to partner with them to provide yet another innovative offering to our customers.”
Gerber will create a signature cocktail line each quarter which customers will enjoy both on-board and on the ground – in the airline’s Crown Room Clubs® and BusinessElite® lounges – adding a unique flare to the overall Delta travel experience.
“Delta has developed an in-flight experience that is truly unique from its competitors and we’re pleased to help differentiate it even further with this signature cocktail program,” said Rande Gerber.
The new signature cocktail line will be available at no cost to Delta customers traveling in the airline’s international BusinessElite® and domestic First Class services, as well as in Delta’s Crown Room Clubs® and BusinessElite lounges. International coach-class customers will receive a complimentary signature cocktail, beer or wine during the main in-flight meal service. In addition, international and domestic coach-class customers can purchase signature cocktails for $5 each.
This product enhancement is one of many changes Delta is making to improve customers’ travel experience with Delta. In September, Delta introduced the first of its new two-class, domestic transcontinental aircraft featuring all-leather seating in both first-class and coach. On these refurbished aircraft, every customer has a front row seat to great entertainment with Delta’s state-of-the-art, digital in-flight entertainment – boasting movies, live television, music and games – available on demand at every seat. The airline’s new standard in domestic transcontinental flying will be available to all passengers traveling on select Delta flights over four hours (or more than 1,750 miles), including those from Atlanta’s Hartsfield-Jackson International Airport and New York’s John F. Kennedy International Airport to cities including Las Vegas, Los Angeles, Salt Lake City, San Francisco, Seattle and others, beginning this month.
Earlier this year, Delta also began updating its international BusinessElite class with a similar, industry-leading entertainment system on its current fleet of 75 aircraft flying international routes. And beginning in 2008, Delta will be the first U.S. airline to offer its international business class customers a true lie-flat seat in its BusinessElite cabin on ultra long-haul flights.
Delta Air Lines (Other OTC: DALRQ) offers customers service to more destinations than any global airline with Delta and Delta Connection carrier service to 290 destinations in 46 countries. With more than 50 new international routes added in the last year, Delta is America’s fastest growing international airline and is a leader across the Atlantic with flights to 28 trans-Atlantic destinations. To Latin America and the Caribbean, Delta offers more than 400 weekly flights to 49 destinations. Delta’s marketing alliances also allow customers to earn and redeem SkyMiles on more than 14,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 445 worldwide destinations in 92 countries. Customers can check in for flights, print boarding passes and check flight status at delta.com.
About After Midnight Company
Rande Gerber is the founder of Midnight Oil Company and along with his brother Scott are the founders and operators of After Midnight Company. The company, an evolution of their trademark brand, The Whiskey, was created to develop innovative nightlife, hotel, restaurant and lifestyle concepts. Rande Gerber founded The Whiskey nearly 15 years ago, and he has since become the most influential nightlife proprietor in the country. His extraordinary success with The Whiskey Bars has established Gerber as the preeminent tastemaker, with an uncanny ability to create chic, seductive bars with modern glamour that reflect the times and national moods. Since then, the Gerbers have expanded their nightlife brand and vision, developing hotel bars with W Hotels and Ian Schrager. The Gerbers were also tapped by Giorgio Armani to redevelop his Armani Cafes nationwide and by Donald Trump to transform Trump Parc on Central Park, now Whiskey Park. The Gerbers’ newest ventures include CHERRY, a nightclub at the new Red Rock Casino, Resort and Spa in Las Vegas; STONE ROSE Lounge at the recently renovated Sofitel Los Angeles; MIDNIGHT ROSE lounge and restaurant and THE PENTHOUSE, a roof-top bar, at ME Madrid; and a partnership with Maxim Magazine to develop Maxim Lounges. For additional information, visit www.amcbars.com.
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- Delta Air Lines
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