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Online SHoes Sales boom in Australia


According to Ebay a pair of womens shoes is sold on their website every 14 minutes in Australia alone. This finally may mean that online shopping is finally in the main stream, as buying shoes online is the last thing people wanted to do 5 yrs ago. According to My shoes this reluctance was due to the fact of size & range online, plus also an over supply of physical shoes retailers, in most geographic markets

According to Denny Honen the owner of sexy shoes and boots retailer My shoes the growth of mainly women buying shoes online has been exponential. ‘Traditionally we used to mainly only sell stripper shoes and general sex industry type footwear, although today we sell a lot more mainstream women’s footwear, with sales increasing by 10-15% per month at present.’

Most on line shoes stores now offer a free returns policy, which allows time poor women to shop online, try the shoes on in their own surroundings with a full range of clothes and then decide whether or not the ‘shoe fits’.

According to AWstats, generates 200-300 unique visitors per day to it’s Australian online shoes store, which is more than most physical shops would have visitors per day. Even in the large Australian shopping precincts, 300 potential buyers per day would be a fantastic achievement for a boutique shoes store such as

It is now only a matter of time before the large physical shoes & boots retailers make a presence online, and then the sky is the limit for consumers who want to take advantage of no pressure sales environments and the cost downs on offer by retailers who enjoy the reduced cost of doing business.


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