Digital River Expands Online Volume Licensing Solution for Software Publishers Targeting the SMB Market
Adds global e-marketing capabilities and access to online retailers and value-added resellers
MINNEAPOLIS - Sept. 28, 2006 --Digital River, Inc. (NASDAQ: DRIV), a global leader in e-commerce outsourcing, today introduced an expanded online volume licensing solution tailored for software publishers targeting the small and medium-sized business (SMB) marketplace. The solution enables publishers to quickly and more effectively sell multiple software licenses online either directly to their SMB customers or indirectly through online retailers and value-added resellers (VARs). The enhanced solution also offers a full suite of global e-marketing capabilities to help the publishers, online retailers and VARs build brand awareness in the SMB space.
“We are in a unique position to draw upon an established set of e-commerce assets – including our global platform, digital download capabilities, e-marketing expertise and channel relationships – to create a natural online extension for publishers, retailers and VARs into the SMB market,” said Joel Ronning, Digital River’s CEO. “By leveraging this new solution, we intend to create marketing relationships between publishers, retailers and VARs interested in selling volume licenses in the SMB space, while offering small and mid-sized companies immediate online access to business-critical software.”
For software publishers targeting the SMB market, Digital River can build and manage online volume license stores, while offering retailers and VARs direct access to an online catalog of volume license software from multiple publishers. Through its new volume license solution, Digital River offers retailers, VARs and other companies targeting the SMB software buyer not only volume discounts, but also immediate downloads of software titles and license keys.
One of the distinguishing features of Digital River’s enhanced volume licensing solution is its broad suite of e-marketing services. The global e-marketing capabilities that are available through this solution include targeted online advertising, affiliate marketing, deferred payments, and e-mail and co-op marketing programs.
“The e-marketing programs that are part of our volume licensing solution are focused on helping companies create brand awareness and equity as they expand globally in the SMB market,” said Jim Wehmann, Digital River’s vice president of global strategic marketing. “We’ve been extremely successful in helping publishers penetrate the business-to-consumer market. Now we are looking to capitalize on growing demand in the SMB business-to-business market.”
About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark and marketStudio is a trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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