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118 Group prepares to enter UK mobile business with ’tasty mobile’ brand


Tastymobile Brand Launch with backing of 118 Group Holdings plc and fulfilment by Fone Logistics

Chelmsford, Essex UK 22 September 2006 : 1300 Hours

118 Group Holdings plc has announced the latest development of the multi million £ telesales giant, with the launch of ‘tasty mobile’ – a new, highly branded inbound and outbound mobile phone business.

Speaking about the launch of Tasty Mobile, CEO of 118 Group Holdings plc, Daniel Corby, said “Mobile phones were a natural progression for the group. We have a massive business to business infrastructure in place, where we manage contracts with 118trades, 118gethitched, 118telecoms and Fido Local, a publishing business. Mobile Phones are something that have always fascinated me, from when I bought one of the very first Motorola mobiles in 1990 for £2,500 through to 2002, when I was appointed Sales Director at mobile retailer phones4u. I believe that from launch in October 2006, Tasty Mobile will become a serious player in the market within 12 months. Initially, we’ll be targeting the business customers of our subsidiary companies, and then opening an inbound telesales centre, based in Essex, backed with national press campaigns and in time, we’d love to be able to challenge industry giant, dialaphone.

We have teamed up with Fone Logistics to handle the fulfilment and shipping for tastymobile. We were impressed with their speed, efficiency and determination to win our business.

Initially we’ll be connecting customers to ‘3’ with Vodafone and Orange planned for early launches. The Tasty Mobile brand will be marketed widely from quarter 4, in time for the key Christmas period and this will include on-line, national media and roadside posters.

The brand has been developed by Essex based design team, Space and Time design. Our brand is young, funky and dynamic”

Michael Jordan, Sales Director at Fone Logistics added “We believe that in time all the networks will have a hunger for the business that tasty mobile will be capable of delivering them. I believe this brand will become a strong player in a short space of time”

Paul Wood, Creative Director at ‘Space & Time design’ said “we are really pleased to have created the tasty mobile brand and have won the contract for 118 group holdings plc mobile businesses. There was some really tough competition, but we have created something truly unique and look forward to seeing the brand develop across the country”

Notes to editors

118 Group holdings plc is the holding company for 118trades – a leading directory service with over 50,000 business customers listed. This will be a key target market for tasty mobile. Other businesses operated by the group include 118telecom, a business connector of memorable numbers including 0800, 0808, 0845, 0870 and 090 ranges.

The group was founded in 2005 by Daniel Corby, CEO who was previously sales director at phones4u, the Caudwell group retail arm.

Recent high profile board appointments have included Richard Allan, as Chairman, (former CEO of Perry Group plc) and Hugh Craen, former MD of Potential Finance Group plc. Peter Hill joins the board as Group FD in October 2006.

A new call centre opens in October 2006 which will create 350 new jobs in Chelmsford. The centre will operate 118trades and tastymobile alongside other 118 group brands.

Fone Logistics is a leader in wholesale and fulfilment of Mobile phones, Based in Northumberland, UK and has a commitment to complete customer satisfaction.


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