Booktastic! to Be Carried in Borders(R) Stores
SACRAMENTO, CA -- 04/04/2005 -- Booktastic! announced today that more than 460 Borders Books and Music stores across the nation will carry Booktastic!, a new literary board game.
“We are pleased to have our innovative game available to Borders customers,” said Laine Keneller, president of Booktastic! “To be selected by one of the largest book retailers in the world is very exciting.”
“We are always seeking innovative new products that will appeal to our customer base -- people who love books,” said Jodi Jackson, Game Buyer for Borders. “We believe our customers will enjoy the opportunity to extend their love of reading into a fun board game they can play with friends and family.”
Since its release less than one year ago, Booktastic! is now carried in over 500 various retail outlets and libraries throughout the United States. The game has received media coverage in USA Today, Publishers Weekly, The Christian Science Monitor, and The London Telegraph. A children’s edition is slated for release in June 2005.
Booktastic! is a new literary board game designed for readers, book lovers, families and educators. Players move around a quaint town square of bookstores to buy, sell and trade books with money earned from correctly answering questions or sharing opinions prior to each turn. The “books” in each store contain real-life information so players learn about noteworthy books, authors, and first edition values. Even people who do not read enjoy this game with its unique category of questions with no wrong answer. For more information, visit http://www.booktasticgame.com.
About Borders Group
Borders Group, Inc. (NYSE: BGP) is a leading global retailer of books, music and movies with annual revenues of $3.9 billion. Headquartered in Ann Arbor, Mich., the company employs approximately 32,000 people worldwide. Borders Group operates more than 460 Borders superstores and approximately 700 Waldenbooks stores throughout the U.S. In addition, the company operates 46 Borders superstores outside the U.S., as well as 35 Books etc. stores located throughout Great Britain. Borders Group has also acquired Paperchase Products Limited, a leading stationery retailer in the U.K. with more than 70 locations. Teamed with Amazon.com, online shopping is available through Borders.com (www.borders.com) and Waldenbooks.com (www.waldenbooks.com). More detailed information on the company is available at www.bordersgroupinc.com. Information regarding Borders store locations, in-store events and title reservation is available through www.bordersstores.com.
- Contact Information
- Laine Keneller
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