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PicsArt Launches Android’s First Customizable, AI-Powered Photo Effects

New Features Transform Photos Into Works of Art and Each Can be Fully Customized To Make Images That Express You and Impress Friends


San Francisco, CA, United States – WEBWIRE
PicsArt launches first customizable, AI-powered “Magic” photo effects for Android.
PicsArt launches first customizable, AI-powered “Magic” photo effects for Android.

“We invite everyone to go beyond the standard photo filter, make amazing images with friends and share their creations with the world,” said Argam DerHartunian, Vice President of Product at PicsArt.

PicsArt, the world’s leading social photo editing platform, today announced it launched the world’s first fully customizable, AI-Powered “Magic” photo Effects for Android devices. PicsArt is building a new social photo editing experience that combines advanced image editing tools in a mobile app where you can connect with friends and make awesome pictures together. PicsArt is available today on Google Play.

“We invite everyone to go beyond the standard photo filter, make amazing images with friends and share their creations with the world,” said Argam DerHartunian, Vice President of Product at PicsArt. “PicsArt is a new social editing experience where more than 80 million people are discovering and creating a universe of beautiful, hilarious and mind-blowing images every month. Together.”

Unlike any other Android app, PicsArt Magic Effects are stored on the phone and come to life in seconds and will work even if you don’t have a cellular or WiFi connection. Magic Effects range from Neo Pop to Plein Air. Each uses artificial intelligence to analyze a photo or video and transform it into new artistic styles…like magic. Unlike other AI-Powered filters, Magic Effects can be fully customized using the thousands of editing features available in PicsArt.

PicsArt is also introducing a new Remix Me! experience that’s now front and center when opening the app. Tap the Remix Me! image of the day and join thousands in the PicsArt “fam” remixing their own versions of the same #FreeToEdit image. It’s a great way to find inspiration and to connect with others through creativity. Remix Me! also has a new immersive gallery that‘s fun to explore and discover

Highlights of the new PicsArt for Android:

  • 10 Magic Effects that can be fully customized using the 3,000+ editing features in PicsArt

  • Remix Me! A new way to edit pictures with friends. We call it “social editing,” or “Remixing”

  • More than 1-million #FreeToEdit images that are available for you to use for free…And for Remixing 

Here at PicsArt, we’re always pushing the limits of mobile technology to open a world of creativity for you. And sometimes the tools we build get ahead of what some of the older devices can handle (like certain Android devices older than two years). This is the case with our new Magic Effects. They’re one of the first sets of AI-powered on-device effects and they require processing power that’s only found on newer devices.

About PicsArt

PicsArt is the world’s leading social photo editing app. PicsArt makes it easy to step-up your photo editing game, remix pictures with friends and share your creations with the world. It’s the one app that lets you be truly creative with its nearly limitless features, and it’s starting a movement to help the world “go beyond the filter.” With more than 300 million installs and 80 million monthly active users, PicsArt spans the globe and is available in 20 languages. Remix pictures with us, join the fam and discover a universe of mind-blowing images! For more information, please visit www.picsart.com.


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