Bloomberg Media Selects Triton Digital® for Audio Delivery, Monetization and Measurement
Global Business and Financial News Leader Chooses Triton’s Technology to Stream, Monetize and Measure Its Digital Audio Data, News and Analytics
Triton Digital®, a leading technology provider for the audio industry, announced that Bloomberg Media, the consumer-facing media organization of Bloomberg L.P., has selected Triton Digital to manage, measure, and monetize its digital audio content. Through this partnership, Bloomberg Media will use Triton’s robust streaming technology to deliver financial information and news content to their 1.3 million audio listeners across the US. Bloomberg will also use the Triton Advertising Platform, Tap, to monetize the content, and Webcast Metrics® to measure their listening audience. Bloomberg Media’s inventory will also be available in a2x®, Triton’s programmatic audio ad exchange.
“Bloomberg Media’s platforms serve global business leaders and our content on Bloomberg Radio reflects that,” says Marc Siegel, Head of U.S. Advertising Sales for Bloomberg Media. “We have been aggressive in bringing our content to new markets at home and abroad. Working with a market leader with a track record like Triton Digital will enable us to better serve those audiences, as well as our advertising partners that want to reach them.”
“We are pleased to partner with Bloomberg Media and are honored to provide them with the technology they need to deliver, measure and monetize their audio content,” said Dominick Milano, EVP, Publisher Development and Client Service at Triton Digital. “We look forward to supporting them as they continue to deliver news, data and insight to their engaged and growing audiences.”
About Triton Digital
Triton Digital’s® (www.tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
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