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Fujifilm At Photokina 2016

Photographers and enthusiasts will feel the joy of taking pictures
and using them in new ways


Valhalla, N.Y., September 15, 2016 – Providing the total imaging solution for photographers, FUJIFILM North America Corporation will participate in showing its exciting products and equipment at the biennial Photokina 2016 Show in Hall 4.2 at Stands: A008, A010 B019, B001, B004, B010 C019 on September 20 – September 25 at the Koelnmesse, Fair Grounds, in Cologne, Germany. Fujifilm will show an extraordinary range of professional and enthusiast X Series mirrorless and fixed lens cameras, along with the exciting Instax line of instant film cameras and the Share Printer SP-2.  During the show, Fujifilm will have Touch and Try areas for guests, and host several professional photographer lectures at the booth.
Fujifilm’s corporate slogan “Value from Innovation” will also serve as the company’s Photokina 2016 exhibition slogan, and we will be exhibiting products and solutions from a wide range of photographic and imaging fields - from input through to output - created with Fujifilm’s proprietary and innovative technologies that offer new value. Visitors are welcome to come to the Fujifilm booth and experience for themselves the innovation that underpins our products and services, and the new value and fun that Fujifilm offers to the world of photography.
Newest X Series
The new FUJIFILM X-T2, a splash-resistant premium interchangeable lens camera with a large OLED electronic viewfinder (EVF) and the latest generation 24.3MP X-Trans CMOS III with an APS-C sensor with no low-pass filter will be on display for users to experience. The X-T2 boasts the highest performance in the history of X Series, and produces crisp image resolution comparable to that of cameras equipped with larger sensors and higher pixel counts, all in a more compact and classically-designed body.  And for the first time, the X-T2 now supports 4K video recording that can use each available Film Simulation mode, including ACROS, to easily produce premium-quality footage that is as unique as the photographer behind the viewfinder.
Attendees will also see the FUJIFILM X-Pro2, the flagship range-finder style camera in the award-winning X-Series line. As the new pinnacle of X-Series photography, the X-Pro2 gives professional photographers an innovative Advanced Hybrid Multi Viewfinder capable of instantly switching between optical and electronic finders, a new 24.3MP X-Trans CMOS III sensor for truly remarkable image resolution, and a fast X-Processor Pro that delivers dramatically improved response times for unmatched performance.
By combining these features with the ultra-high image quality of FUJINON X-Mount lenses and the world-renowned color reproduction technology refined over more than 80 years as a photographic film leader, the X Series delivers the best ever imaging results for enthusiast and professional photographers.
Instant Fun with Instax
Guests at Photokina 2016 will be able to experience the latest in Instax instant film fun with the new instax SHARE SP-2 that lets you print out your best smartphone pictures faster than ever in high quality credit-card sized prints.
This next generation instax SHARE SP-2 features a sleek body, crisp image quality, improved WiFi connectivity and a refined operation, all in two new body colors – Silver and Gold – with added texture for classic good looks. The SHARE SP-2 improves its speed over the original Share SP-1 by printing smoothly and quietly in just 10 seconds compared to 16 seconds in the previous model.
And for easy instant pictures using a camera, the trendy Mini 70 gives users several exciting features, including: an improved viewfinder for enhanced subject viewing; automatic exposure and flash functions for sharp pictures, a high-key mode that enables users to take brighter photos, and a smart selfie mode that automatically adjusts settings for perfect selfies using the front-facing selfie mirror.
Wonder Photo Shop
The Fujifilm booth will also feature a Wonder Photo Shop, the immersive photo and brand experience concept store that serves as a base for communicating new ways to enjoy photographs in the smartphone age. In addition to a wide variety of value-added print materials and print ordering terminals, the Wonder Photo Shop will be a place where visitors can discover new ways to enjoy photos with photo frames, albums and a range of photo accessories.
Visitors will be able to receive free of charge a range of variety prints of images taken with their smartphones or digital cameras including our Designer’s Print and Shuffle Print services.
The fun of “shooting” “preserving” “displaying” and “gifting” photos will be exhibited at the Wonder Photo Shop Corner at Photokina.
In the U.S. on July 22, 2016, a brick and motor Wonder Photo Shop opened in New York City at 176 5th Avenue, and lives in the heart of the iconic Flatiron District, long-known as the “photography district” in Manhattan. The Wonder Photo Shop has welcomed many visitors from around the world, and inspired new ways to enjoy everyday pictures.
Wall Décor
The main theme of our Wall Décor Corner is “displaying photos,” and here we will provide a variety of related print surfaces, frames, and photo processing and finishing. From displaying works of art at galleries through to products aimed at displaying photos in the enjoyment of your own home, this corner will include a wide variety of photo display-related exhibits. Come along and discover new ways of displaying photos that suit your needs perfectly and experience the ever-expanding fun of photos.
Enriching Your Life with Pictures
Fujifilm will also have on display a wide range of printing solutions that enhance the fun of decorating and displaying various kinds of photographs. Fujifilm is committed to highlighting the value of taking and displaying pictures by taking advantage of Fujifilm’s high quality printing materials and unique and value-added products, along with its core message of bringing a “Photo Renaissance” and the joy of photography to all aspects of peoples’ lives. For more information, visit .
About FUJIFILM North America Corporation, Electronic Imaging
About FUJIFILM North America Corporation, Imaging

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About Fujifilm
FUJIFILM Holdings America Corporation is based in Valhalla, New York, and is the regional headquarters for the Americas. It is comprised of fourteen directly owned subsidiary companies in the U.S. and Canada, and two in Latin America: Brazil and Colombia.  The company manufactures, markets and provides service for a broad spectrum of industries including photographic, medical imaging and informatics, pharmaceutical and other life science industries. Industrial segments include data storage, electronic materials, chemical, and graphic arts products and services.  For more information, please visit
FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies.  In the year ended March 31, 2016, the company had global revenues of $22.1 billion, at an exchange rate of 112.54 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit:
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FOR IMMEDIATE RELEASE                                                                                  
Matthew Schmidt
(914) 789-8529


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