Fujifilm Opens The Wonder Photo Shop: An Immersive Photo And Brand Experience Concept Store In New York City
Fujifilm brings a “Photo Renaissance” to everyone in its new brick & mortar store located in New York’s historical Flatiron District
Valhalla, N.Y., July 18, 2016 – FUJIFILM North America Corporation has established a new, immersive photo and brand experience in New York’s historical Flatiron District, called the Wonder Photo Shop. The Wonder Photo Shop is meant to bring the message of “Photo Renaissance” and the joy of photography to all aspects of peoples’ lives. This first-of-its-kind retail store in the U.S. adds to Fujifilm’s other global Wonder Photo Shop locations in Tokyo, Barcelona, Bogata, Manila, and Shanghai. In addition to these Wonder Photo Shops, there are eight affiliate Wonder Photo Shop in eight countries (Singapore, Australia, Brazil, Vietnam, Russia, Turkey, Thailand and Germany). The new Wonder Photo Shop will officially open on July 22 and is located at 176 5th Avenue.
The Wonder Photo Shop will live in the heart of the iconic Flatiron District, long-known as the “photography district” in New York City.
Visitors will experience a one-of-a kind creative space made specifically to reacquaint them with the joy and wonder of photography, and how they can bring their favorite images from smartphones and social media to life, through prints, personalized and wall decoration photo products, and unique DIY photo creations.
At the Wonder Photo Shop, guests will experience an engaging and interactive retail space with new, cutting edge Fujifilm products. They will be encouraged to provide feedback and share their ideas for using photos in their everyday lives. In this way, the store will act as a learning center giving guests the opportunity to influence product features as they share their own personal preferences and opinions. These interactions will allow Fujifilm to gain a better understanding of what the market wants, ultimately enhancing the customer experience.
With a full range of Fujifilm’s instax instant print cameras and Share Printer SP-2, and the award-winning line of X Series digital cameras and high-quality lenses on display to touch and try, guests will see the true photographic heritage of Fujifilm and develop their own vision of how to creatively use their photos.
The Wonder Photo Shop is meant to act as a catalyst for a Photo Renaissance, a rebirth of the enjoyment of photography. Featuring quick print kiosks with connectivity to mobile devices, print stations with a wide range of product capabilities and a photo booth, guests can create a wide range of personalized photo products. There will also be various specialized stations for comfortable, creative crafting. The focus of Wonder Photo Shop is to create a warm, welcoming environment where guests will want to spend time and discover new ways to enjoy their photos and raise the level of creative output to new heights. A few of the exciting products and services include: Shuffle Print, a personalized collage print with a fun shuffle creation feature on the kiosk, exclusive NYC-themed instax film, a selection of patriotic accessories for X Series cameras, and ship-to-home capabilities for gifting products. The Wonder Photo Shop is also developing a line of interchangeable print wall collage accessories and unique print product bundles including DIY Supplies for one-of-a-kind gifting.
The store will also feature a DIY lounge where in-house experts and special guest crafters will lead classes, lectures and exhibitions to provide inspiration and teach new techniques. Customers can share their creations through personalized photo products such as photo books, wall décor and printed keepsakes.
The new Wonder Photo Shop will have an extensive social media presence. The Wonder Photo Shop website will serve to inform customers of the overall experience, including event sign ups, class scheduling, company and promotional information, video content and the option to sign up to receive emails for latest in photographic news. Wonder Photo Shop also has a Facebook and Instagram for users to post images and DIY creations with hashtags to create excitement, and a Snapchat for sharing exclusive, behind-the-scenes store content.
Look for Wonder Photo Shop online at Instagram @wonderphotoshopnyc and on Facebook at @wonderphotoshopnyc. And stay tuned for new events, products and special photo classes – all coming soon to the Wonder Photo Shop!
The Wonder Photo Shop will be opened Monday – Saturday, from 10AM-7PM; and Sunday from 12PM-6PM.
About FUJIFILM North America Corporation, Imaging
About FUJIFILM North America Corporation, Electronic Imaging
FUJIFILM Holdings America Corporation is based in Valhalla, New York, and is the regional headquarters for the Americas. It is comprised of fourteen directly owned subsidiary companies in the U.S. and Canada, and two in Latin America: Brazil and Colombia. The company manufactures, markets and provides service for a broad spectrum of industries including photographic, medical imaging and informatics, pharmaceutical and other life science industries. Industrial segments include data storage, electronic materials, chemical, and graphic arts products and services. For more information, please visit www.fujifilmusa.com.
FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2016, the company had global revenues of $22.1 billion, at an exchange rate of 112.54 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.
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