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b8ta Secures Key Partnerships with Google OnHub, eero and Luma to Showcase the Fastest, Most Reliable WiFi Systems on the Market


June 15, 2016 -- b8ta, a software-powered retailer, today welcomes three leading WiFi routers, Google OnHub, eero, and Luma, to be displayed in its showroom. In addition to these three routers, every month new products are introduced at b8ta and available for visitors to discover, learn, and interact with prior to purchasing.  
For years, consumers have suffered poor Internet connections from weak yet complicated WiFi routers. Instead of providing sufficient connectivity, these companies have created a massive void between consumers and their WiFi network, leaving people feeling helpless and frustrated. Breaking away from the traditional market, companies including Google OnHub, eero, and Luma have shifted focus to make WiFi routers not only easy to navigate and set up, but safe, secure, and strong enough to surround an entire home.
Here’s a closer look at what all three routers provide:

  • Google OnHub has features like ‘boost,’ which lets users prioritize which devices should get more bandwidth based on what they are doing. Plus, its 13 antennas provide reliable speed in every direction.
  • eero recognized that the one-router model doesn’t work, so it offers a simple solution: a WiFi system with multiple access points. eero also promises regular software updates, so your system improves over time.
  • Luma provides advanced parenting features that enable parents to limit access to websites based on a simple system. In addition, parents can allow or block specific websites on a per-child basis, and also pause and view their children’s Internet access and activity.

With so many new technology and ‘Internet of Things’ (IoT) products coming to market, consumers have a hard time determining how they work, how they’re different, and which ones are best for them. Enter b8ta, the first software-powered retailer to make shopping in-store interactive and mutually beneficial for consumers and makers alike. To aid discovery and improve experience, b8ta showcases every product out of the box so visitors can engage with the latest tech products on the market, while b8ta’s highly trained staff are available to educate and provide curated product tours.
“The Internet powers everything we do, and now, nearly every product we have in our homes—from smart lighting systems and door locks to fitness wearables and thermostats,” says b8ta founder and CEO Vibhu Norby. “Making sure the Internet connections in our homes are strong, secure, and reliable is more important than ever. Which is why we’re excited to offer three premium router options to try and buy at b8ta: Google OnHub, eero, and Luma.”
Alongside Google On Hub, eero, and Luma, b8ta is also excited to announce the following products available in-store this month: Trackr Atlas, Ray Super Remote, Pronto, Ooma, Kannon Haptic Headphones by Taction, Vufine, Aumi, emberlight, MOCAheart by MOCACARE, Sengled, B&O Play and Starling by VersaME.
To learn more about b8ta, visit, or visit the flagship store at 516 Bryant Street, Palo Alto.
About b8ta
Founded in 2015, b8ta was founded by Nest alums—Vibhu Norby (CEO), Phillip Raub (CMO), and William Mintun (COO)—to remove the frustrations new companies and early adopters currently face with traditional retail. To meet the needs of the quickly evolving technology industry, b8ta developed a unique and proprietary software stack to give companies full, real-time control over their brand to create the best possible experience for consumers. b8ta’s flagship location is at 516 Bryant Street, Palo Alto. The company is headquartered in San Mateo, California.


 WiFi Routers
 Google OnHub

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