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Moovweb Announces Planned Integration With Apple Pay for Mobile Web To Fight Shopping Cart Abandonment

The company has allocated $10M to support the rumored debut of Apple Pay for mobile web to optimize the online checkout process and increase conversions


San Francisco – June 9, 2016 -- Moovweb, the pioneer in powering engaging mobile experiences for the world’s leading brands, today announced plans to optimize its platform for Apple Pay’s rumored debut on mobile web. Developing innovative ways to increase mobile engagement and sales, Moovweb’s customers already see increases of up to 30 percent in conversions. Moovweb is the only company to get retailers quickly and easily integrated with Apple Pay for mobile web, an implementation the company expects to increase conversions by 50 percent for its customers.

Currently, 40 percent of mobile shoppers abandon the path to purchase at the final page, where they are faced with the tedious task of inputting credit card details, as well as shipping and billing addresses. Moovweb expects the implementation of Apple’s simple and easy one-touch technology--already used for the iTunes and App Store--to significantly reduce shopping cart abandonment on the checkout pages of online retailers.

In a constant effort to compete with Amazon and increase efficiency and sales, Moovweb expects at least 80 percent of major retailers to implement Apple Pay on mobile web in the coming months, including fast-growing brands like Best Buy, Staples, Target and Walgreens. Introduced in 2014, Apple Pay has struggled to make an impact through in-store and in-app payments, due to low adoption from consumers using branded retailer apps. With a majority of mobile commerce taking place on web, Apple Pay’s rumored entrance into mobile web, will be a significant development for the retail industry.

“The shopping cart abandonment rates on mobile web are disastrous,” said Ajay Kapur, CEO and Founder of Moovweb. “Mobile’s inherently short sessions paired with the frustration of manually entering credit card information causes businesses to lose a staggering number of customers at the final stage of the path to purchase. With Apple Pay’s impending expansion into mobile web, we expect to see a whole new era of mobile shopping.”

Moovweb’s current shopping cart product, MoovCheckout, allows brands to make informed decisions and influence the customer journey based on actionable insights and benchmarks. Companies see exactly where customers drop off in the checkout funnel, which fields are problematic and what causes checkout delays. MoovCheckout also provides business users the ability to create and test custom checkout experiences, and is trusted by major retailers such as Macy’s, Perry Ellis, The Limited, Petco, and Peet’s Coffee and Tea.

To learn more about Moovweb and its mobile commerce solutions visit

About Moovweb

Moovweb allows customers to transform their mobile or desktop sites into fast, engaging, high-conversion experiences. Whether a company is looking to increase checkout conversion rates, enhance product discovery and searchability or drive engagement and mobile app usage, Moovweb can scale to meet the range of those business needs. Over one third of mobile users in the United States engage with rich, contextual mobile experiences powered by Moovweb. Leading brands such as Macy’s, AIG, Kaiser, McKesson, Fairmont, and many more use Moovweb to boost their mobile conversions. For more information, visit


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