CORE Gaming secures wide-ranging content deal with gaming giant Paddy Power Betfair
Software market-leader’s titles to be offered through new platform on major global gambling sites
“Paddy Power was the first customer we sold content to back in 2006 with our historic ‘Reverse Auction’ service. To have come full circle and now include them in our list of prestigious tier-one UK customers is a fitting milestone for our 10th year in the industry.”
CORE Gaming, the world-leading HTML5 gambling software house, has entered into a game distribution deal with the recently-merged gaming giant Paddy Power Betfair.
The agreement will initially cover five of CORE Gaming’s most successful titles, including Scratch 4, Sky’s the Limit, Beehive Bedlam and 3 Card Brag.
The games are set to go live with Paddy Power Betfair’s sites in May, alongside the established casino, games and sportsbook verticals.
The initial roll out of five games marks the start of a long-term relationship between Paddy Power Betfair and the award-winning software house, with the launch of more content already being discussed for this year and beyond.
Incidentally, Paddy Power – which merged with Betfair earlier this year in one of the gaming industry’s biggest ever deals - was the first operator that CORE Gaming sold content to around a decade ago. Since then CORE Gaming has attracted partners such as Amaya, Sky Vegas and William Hill.
Justin Chamberlain, Chief Executive of CORE Gaming, said: “Paddy Power was the first customer we sold content to back in 2006 with our historic ‘Reverse Auction’ service. To have come full circle and now include them in our list of prestigious tier-one UK customers is a fitting milestone for our 10th year in the industry.”
CEO, CORE Gaming
About CORE Gaming
CORE Gaming is a world leader in the development of HTML5 gambling content. It has created more than 150 games since launch in 2011 for the online gaming industry’s leading operators and is leading the way in HTML5 technology, recently deploying a single code base strategy for both mobile and desktop.
CORE Gaming is based in the UK and has a software licence through the UK Gambling Commission.
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- CORE Gaming
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