Neumob Officially Launches in Southeast Asia, Enabling Mobile Applications to Run 2-10 Times Faster

SUNNYVALE, Calif. - Neumob, the leader in app acceleration for a mobile-first world, today announced that it has launched in Malaysia and Vietnam to continue building out its global network that accelerates mobile app traffic. The company already boasts a robust global footprint, with a presence in 46 metropolitan areas around the world, including over a dozen each already in both Europe and North America. Now, Neumob is supporting the exploding Southeast Asian mobile ecosystem as it continues its rapid global expansion.

As the app economy explodes, it’s become vital for app developers to ensure that their users have a quick, smooth app experience, and don’t turn to a competitor after experiencing slow load times or latency. That’s where Neumob comes in: the company has created the most robust network in the world to speed up app load times, allowing mobile companies to drive maximum revenues. The goal of the company’s presence in Southeast Asia is to speed up load times and performance for the most popular apps in the region - like WhatsApp Messenger, Facebook, Piano Tiles 2, WeChat and Instagram - as well as apps created by Southeast Asian companies like EasyApp Builder, Golden Screen Cinemas, Saved – Budget and Expense Tracker, Simple Travel List, Dialer+, iman Pro – Islamic prayer time app and MyKad Smart Shopper Discover.

“Users in Southeast Asia are abandoning apps at an astounding rate, because they load too slowly on 2G, 3G, 4G and even WiFi networks,” said Neumob CEO Jeff Kim. “By working with an app accelerator that is not only laser-focused on the needs of mobile customers, but actually has a presence in the market where their users are, app developers can rest assured knowing they can easily tap into this lucrative, mobile-first market.”

Malaysia is increasingly pulling ahead of the pack of mobile-first countries in Southeast Asia. With 140 percent mobile penetration and 10 million smartphone users, consumers in this region are using mobile devices more than ever before. Vietnam isn’t far behind--eMarketer cites it as the third-fastest-growing smartphone market in the world. Alongside this mobile shift, app usage is also exploding; Flurry reported 77 percent growth in Asia’s mobile app economy last year.

Along with these launches, Neumob is deploying an additional point of presence in Taipei to further the company’s Asia expansion.

Neumob’s flagship product, Neumob Accelerator, boosts mobile app performance by 2-10 times, whether the app’s users are hyper-local in one city or located around the world. Developers simply install 2 lines of code into their app, and instantly gain access to Neumob’s world-class, 50-POP global app acceleration network.

Some app developers have tried using their website CDN to accelerate their mobile apps, only to find that this legacy technology, built on desktop web TCP/IP protocols, can’t accelerate app performance in the “mobile mile”. This is that final mile between the CDN’s outer edge and the user’s device, which happens to be where 70-90% of the latency and lag in mobile apps occurs. Neumob is purpose-building mobile-first infrastructure for the mobile-first world in which most of the planet’s citizens live, work and play.

To learn more about Neumob’s solutions for app developers and owners, please visit www.neumob.com.

About Neumob

Neumob is the leader in app acceleration for a mobile-first world. The Neumob Accelerator SDK speeds up the load times, reliability and performance of mobile apps anywhere in the world, helping app developers keep their hard-won users and drive maximum revenues.

The company’s innovative, mobile-first infrastructure and global presence combine to accelerate mobile app performance by 2-10 times, whether the app’s users are hyper-local in one city or located around the world. Developers simply install 2 lines of code into their app, and instantly gain access to Neumob’s world-class, global app acceleration network.

For businesses that need to deliver mobile apps to their users faster, more reliably and more securely to any targeted mobile audience, on any network, Neumob is the answer.

Neumob is backed by top-tier investors, supporters and partners including Accel Partners, ENIAC Ventures, Enspire Capital, Lightbank, Menlo Ventures, Plug and Play Ventures, PradoSV, Shasta Ventures, SVFrontier and Triple Point Capital.

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Abbie Havern

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