U.S. Mobile Marketing Leader ipsh! Expands Into Europe
SAN FRANCISCO & LONDON – Sept. 12, 2006 – ipsh!, the full service, global mobile marketing agency, announces its expansion into Europe with the opening of its London office as a joint venture with ZULU, Omnicom’s network of agencies in London. As the U.S. leader in providing innovative and creative mobile marketing solutions to major brands, such as Daimler-Chrysler, Anheuser-Busch, Pfizer, Sony Pictures, and Discovery Networks, the European launch is part of ipsh’s strategy to bring the same high level of service to the region’s brands.
“Europe provides a significant growth opportunity for the company,” said ipsh! CEO Nihal Mehta. “Working with our Omnicom network we look forward to delivering European companies mobile marketing solutions that are less focused on commoditized technology services and more focused on strategic and creative mobile marketing. This is where mobile is heading in Europe and worldwide.”
In the U.S. alone, ipsh!, has implemented more than 550 mobile marketing campaigns, leveraging the best mobile solution for the campaign, such as premium SMS, MMS, real-time voting/polling, IVR (interactive voice response), mobile video, bluecasting, and location-based services. ipsh! has worked on a number large-scale mobile marketing campaigns that have been successful in retaining customers, increasing awareness and building loyalty, including: a national mobile trivia game and sweepstakes for Discovery Channel’s “I Shouldn’t Be Alive” series; free trial of Pfizer’s Lipitor (world’s best selling drug) through mobile coupons; and helped power McDonald’s first foray into on-pack SMS in the summer of 2005.
To handle European clients, campaigns and operation, ipsh! has hired Craig Patton as the managing director of ipsh’s European division. Patton, has recently been involved in various consulting roles, having previously worked for Flytxt and Agency.com (another Omnicom company).
“This is an incredibly exciting opportunity for us all – with clients’ and their customers becoming more and more interested in the opportunities that the mobile medium has to offer,” said Patton. “ipsh! is perfectly positioned to help navigate the ever changing mobile world with our full service mobile marketing and mobile advertising offer.”
In addition to providing mobile marketing solutions to European clients, ipsh! will also offer mobile media strategy, planning, buying and creative services through its new division FullServe-ipsh!, which was launched in July 2006.
“Mobile is a crucial part of ZULU’s future-facing strategy,” Martin Brooks, CEO of ZULU. “Now that the Internet is literally in our hands, every brand needs to have a strategy to be relevant and valuable to connected consumers, wherever they are. I’m looking forward to ipsh! Europe working closely with existing ZULU clients and with the wider Omnicom family.”
ipsh! was founded in 2001 by Nihal Mehta, a recognized expert in mobile marketing. Mehta and ipsh! have been recognized among industry groups with numerous awards, including AdAge’s 20 top marketers in their 20s (2005), the National Association of Minority Media Executives’ (NAMME) Catalyst Award for New Media and finalist for an ME Award in the Best Mobile Marketing Category.
ipsh! is the award-winning, full service, global mobile marketing agency. With over 550 successful campaigns since the company’s inception in June 2001, ipsh! executes mobile marketing solutions using technologies, such as 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers and games. Additionally, the company leverages real-time voting/polling, chat, interactive TV, text to screen, IVR (interactive voice response), premium SMS, MMS, mobile video, bluecasting, and location-based services. ipsh! is a wholly owned subsidiary of Omnicom Group Inc. For more information, visit http://www.ipsh.com.
Omnicom Group Inc (NYSE: OMC – News: http://www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
ZULU is a digitally led agency network comprised of Agency Republic, Alcone, Code, Claydon Heeley and ipsh!. It provides integrated solutions optimizing the traditional and emerging communications channels by leveraging the best-in-class talent across the network for clients such as BBC, Egg, Mercedes-Benz, Diageo, 02, and Sony PlayStation.
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