Logic PD Executive Explores the Impact of IoT on Marketing at Integrated Marketing Summit in Minneapolis

Logic PD, a complete product lifecycle solutions company for the digital world, announced today that Jason Voiovich, Logic PD’s Chief Customer Officer, will present at the Integrated Marketing Summit (IMS) on September 2, 2015 in Minneapolis. The event will examine the impact the Internet of Things (IoT) is having on the evolution of integrated marketing strategies.

During the “Integrated Marketing Showcase” presentation, Voiovich along with Alison Herzog, marketing director at Dell and Shanna Kurpe, vice president at Roger West, will focus on how the IoT is transforming the way marketers reach and engage their audiences at a deeply personal level. Additionally, they will discuss the expansion of the content engagement platform from traditional media and mobile devices to include a plethora of devices including refrigerators, cars and clothing.

Held at the Hilton Hotel in downtown Minneapolis, the IMS conference will provide attendees with interactive discussions on integrated marketing strategies as well as the latest marketing technology. IMS provides actionable insights, expertise and cutting-edge information in a one day educational format. The Minneapolis summit is one of five IMS events being held in 2015. Other cities included in the tour are Atlanta, Phoenix, New York and Dallas.
 
About Jason Voiovich
As Logic PD’s Chief Customer Officer, Jason Voiovich is responsible for maximizing strategic account acquisition, retention and profitability. He leads the engagement of all new business within Logic PD including the research, communications, account management and proposals teams. Jason has more than 20 years of experience in marketing intelligence and research, specializing in competitive intelligence, new venture strategy, brand valuation and business modeling. Jason received his B.S. in Communications from the University of Wisconsin, Eau Claire, his M.A. in Strategic Communications from the University of Minnesota, and Executive Education in data analytics at the Massachusetts Institute of Technology.

About Logic PD
Logic PD (www.logicpd.com, www.logicpdinsights.com) collaborates with clients to help them throughout the complete product lifecycle to accelerate their growth and capture value. Logic PD provides services at any stage in the product lifecycle by helping customers understand their business, user and technology needs and specializing in helping them meet digital business requirements. With services in analytics and research; design, engineering and manufacturing; and product support services, Logic PD helps its clients identify opportunities, reduce risk, and control costs to deliver innovative products to market faster. The company is headquartered in Minneapolis, with offices in Boston and San Diego.

Contact Information

Kim Davis

Director Corporate Communications

Logic PD

(1) (612)436-9701

kim.davis@logicpd.com