How to Increase Profit – The Retail Solution Reveals Best Marketing Strategies for Small Business
The Retail Solution CEO, Roger Simpson shares simple and effective marketing strategies for the time-poor small business owner.
... if customers don’t know what the business stands for, what’s on offer and where they’re headed, they won’t visit nor will they form any kind of loyalty to recommend the business through word of mouth.
Many business owners often feel themselves so locked into the day to day tasks of running a business, that incorporating effective marketing strategies into their overall business plan is something that’s commonly overlooked. But with so much industry competition, marketing can be a vital business tool that cleverly generates exposure and increases profit margins.
The Retail Solution CEO, Roger Simpson believes the diversity that small businesses bring to a community makes them the heart of towns and cities. His commitment to sharing the best marketing strategies for small business has seen him deliver coaching and training programs to clients in nearly 30 countries around the world. “With industry competition on the rise, it’s really important that small business owners invest in creative ways to market their business,” says Roger. “There are a lot of ‘me too’ businesses out there, which basically means that not a lot of people are committed to making their difference, which definitely makes it easier for those wanting to stand out. www.theretailsolution.com.au
“When business owners first begin their marketing journey, I encourage them to consider things like, what’s going to separate your business from the rest of the industry, why do people want to go into your store, and how will learning how to market your business affect your profit and lifestyle? Because if customers don’t know what the business stands for, what’s on offer and where they’re headed, they won’t visit nor will they form any kind of loyalty to recommend the business through word of mouth.”
Roger shares his marketing strategies around how to increase profit for small businesses.
- Always ask for feedback from staff members, and have regular ‘brainstorming’ sessions to create new marketing ideas that can be easily and successfully implemented.
- Find out who has a flair for marketing and delegate the marketing tasks to empower that staff member(s).
- Find new ways to connect with the community. For example, hold a fundraiser for a national or local organisation or charity, and donate a percentage of the transactions, or invite schools or kindergartens to visit for a ‘make a product’ or ‘demonstration’ day.
“When you’re trying to decide on the best marketing strategies for small business to incorporate, always consider ideas that the competition is not doing, or do it a lot better,” says Roger. www.theretailsolution.com.au
Roger has joined forces with Tom O’Toole, owner of the Beechworth Bakery, to provide workshops to people with the inspiration and motivation to look at their business and life and challenge their own thinking.
The Bread Workshop consists of four presentations covering Tom O’Toole’s experiences and life lessons throughout his career and personal life that has led to his brand’s success. Roger’s role as facilitator gives people the opportunity to reflect and develop their ideas, before turning them into action steps when they return to their businesses. www.theretailsolution.com.au
Tom O’Toole has built Beechworth Bakery into one of Australia’s greatest small business success stories. Tom took on a bakery in a small, dying and isolated county town with a population of 3,000 people. Growing from just two staff in the beginning to 70 full and part timers and from an annual turnover of $100,000 to in excess of $3 million, Beechworth Bakery now services well over 600,000 customers per year and has contributed to the rebirth of a small community.
About The Retail Solution
With over 35 years’ industry experience, Roger Simpson is recognised as Australia’s #1 authority on customer ROI in the retail industry, and as a global expert on staff coaching, customer service and selling skills.
Roger’s expertise is maximising sales and service levels through lifting the performance of people. Over many years, Roger has increased business profits specifically by motivating and guiding owners and staff in their interaction with each other and with customers.
His company, The Retail Solution, has delivered training and coaching programs to retail clients in nearly 30 countries around the world, with most experiencing sales increases well in excess of 100 per cent.
Roger is called on frequently by customer service managers and CEOs of retail organisations to analyse, design and implement profitable customer service projects. Roger is passionate about creating great customer service and a triple win for retailers, staff and customers.
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- Contact Information
- Roger Simpson
- Founder and CEO
- The Retail Solution
- (61) 417 056 589
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