TiVo Teams Up With CBS SportsLine Fantasy Football
First Interactive Fantasy Football Service on TV
Players Can View On-Demand Fantasy Football Video Programming
Alviso, CA -- September 7, 2006 — TiVo Inc, the creator of and the leader in television services for digital video recorders (DVRs), and CBS SportsLine, a leading Internet sports media organization and part of CBS Digital Media, announced today that CBS SportsLine Fantasy Football Companion can be accessed from any television connected to a broadband-enabled TiVo® Series2™ DVR. Registered users of CBS SportsLine Fantasy Football can manage their leagues, check stats and scores, and watch highlights from the comfort of their living rooms with their TiVo remote control. CBS SportsLine and TiVo are creating a new form of interactive sports programming for subscribers.
CBS SportsLine Fantasy Football Companion on TiVo is a full-featured service that gives players a new, engaging way to play and follow fantasy football:
Â· Fantasy Scoreboard : Check live player and team scores on all league matchups.
Â· GameCenter : Get up-to-the-minute details and statistics on the current week’s matchup.
Â· Standings : Monitor weekly changes to league standings throughout the season.
Â· Lineup : View active and reserve players, injury status, and make late changes as needed.
Â· MyPlayerNews : Read breaking headlines and player news that impact a team’s lineup.
Â· Video : Watch short-form CBS SportsLine videos, including pre-game analysis, player interviews and special fantasy football content.
The sponsor will have branding on the application and has invested in TiVo Gold Star Sponsorships, Interactive Tags embedded in their TV spots and Showcases for the entire season to promote usage of the interactive service to TiVo subscribers. The sponsor will also have pre-roll included in the specialized video content created by CBS SportsLine to enhance the fantasy football experience.
“CBS SportsLine Fantasy Football Companion adds tremendous programming value to TiVo subscribers by delivering with an industry-leading service and specialized CBS SportsLine video — with our sponsor’s support, this service will drive additional interest in TiVo content partners,” said Tara Maitra, TiVo’s Vice President and General Manager, Programming. “The partnership demonstrates TiVo’s commitment to building an expansive set of valued online services and elevating the home entertainment experience.”
“We continually evaluate innovative offerings that enhance the fantasy football experience and TiVo gives our users highly coveted access to televisions in the living room, giving us the ability to reach fantasy football fans where they actually watch the games,” said Steve Snyder, General Manager of CBS SportsLine . “TiVo-based connectivity, along with our PC and mobile products, creates an unrivaled multi-screen experience for CBS SportsLine Fantasy Football users.”
Registration for CBS SportsLine Fantasy Football is free at www.sportsline.com/fantasy.
CBS SportsLine is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. In addition to its flagship service, the company publishes the official Web sites of the NFL, PGA TOUR and NCAA Sports. CBS SportsLine.com is a member of the CBS family and a part of CBS Digital Media. For more information about CBS SportsLine.com and for the latest sports news, scores and expert analysis, please visit cbs.sportsline.com.
About TiVo Inc.
Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo’s DVR functionality and ease of use, with such features as Season Pass™ recordings and WishList® searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo’s DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features such as TiVoToGo™ transfers and online scheduling, TiVo is expanding the notion of consumers experiencing “TiVo, TV your way.” TiVo is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.
TiVo, the TiVo Logo, Season Pass, Wish Lists, Series2, and TiVoToGo are trademarks or registered trademarks of TiVo Inc subsidiaries worldwide. Â© 2006 TiVo Inc.. All rights reserved.
- Contact Information
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- Sloane & Company for TiVo Inc.
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