World’s Top Grossing Children’s App PlayKids Lands $15 Million to Accelerate Growth and Enhance Educational Content
As the leading 6-in-1 children’s educational entertainment app reaches unprecedented usage stats, PlayKids expands to Japan and secures new content
Today, the fastest growing children’s educational and entertainment app PlayKids , announces it has received $15 million in funding from the leading mobile commerce platform Movile . The funding will be used to grow in existing markets and enhance educational content worldwide.
A recent study from Common Sense Media found mobile media use among young children tripled in the last two years and 40 percent of kids between the ages of two and four have access to mobile devices. Each day, families spend an average of 32 minutes on PlayKids playing and watching a combined eight million eBooks, videos and games daily.
“It’s critical for kids using mobile devices to have access to rich, educational content,” says Eduardo Henrique, Head of Global Expansion at PlayKids . “We created PlayKids to be a hub of educational and entertaining content, and with this investment we’re optimistic we’ll be able to offer kids more superior content and literature.”
PlayKids , which offers original and age appropriate digital experiences in 28 countries, also announces that is launching in Japan with beloved shows like “ Pocoyo”, “Cut the Rope”, “Gaspard & Lisa”, “Pingu”, “Peter Rabbit”, “Suzie’s Zoo” and “Thomas & Friends” from leading media companies like Sony Creative, Silvergate Media and HIT Entertainment .
PlayKids is a children’s entertainment platform packed with entertaining and age-appropriate videos, eBooks, audio books, nursery rhymes, games and lullabies specifically for children aged five and under. As a trusted source for parents, PlayKids offers entertaining and educational programming for children and features offline viewing so families can save on data usage and provides parental controls.
Learn more at playkidsapp.com , App Store or Google Play.
Movile is the creator of PlayKids and is one of the largest mobile platforms in Latin America. Its product portfolio includes smartphone and tablet applications for content and commerce. Movile has over 700 employees and is connected to more than 40 carriers that collectively have over 700 million mobile subscribers. More than 50 million people experience Movile’s products and services per month.
Learn more at movile.com/en .
VSC on behalf of PlayKids
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