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Nike Fuelband Designers Team Up with NeuroPace and Abbot Alums to Unveil Cur, the Smartest Pain Relief Wearable Ever Made

Designed in partnership with the team behind Nike Fuelband, Sonos and Jibo products, Cur intelligently attacks the chronic pain epidemic that affects more than half of US adults & costs the US economy $635 billion annually


(May 13, 2015) -- Chronic pain is crippling America. It keeps over 1.5 billion people around the world from living their lives to the fullest and affects more Americans than diabetes, heart disease and cancer combined . That’s why today, Cur , is giving chronic pain sufferers their lives back with a first-of-its-kind wearable that analyzes muscle and nerve responses in the body to deliver clinical-quality TENS therapy for lasting, immediate pain relief. This smart wearable offers a risk-free and sustainable over-the-counter alternative for the more than 57 percent of Americans suffering from acute or chronic pain and will empower them to restore their quality of life by taking ownership of their pain management.   To see a video of how Cur works, go to: Cur.Me

Cur is the first wearable to deliver clinically accurate TENS therapy, a type of nerve stimulation therapy clinically proven to be effective for treating muscle and joint pain. While clinical TENS machines exist, their bulky and complicated nature has limited them to medical clinics.   Cur’s patented biosensing technology allows consumers to receive clinical quality TENS therapy outside of a medical clinic for the first time ever. Cur’s biometric sensors automatically measure and match stimulation to the body of the user. This allows the device to provide the same benefits as a TENS machine applied by a trained medical professional, all in an experience that is affordable, accessible and discreet.
  Here’s how Cur will help consumers manage pain:    

  • Intelligent biometric sensors that automatically measure and match pulses to user’s response for clinically accurate TENS therapy
  • Miniaturized, as discreet as a bandage, and durable enough to use while playing sports
  • Includes adhesive, reusable gel pads so you may comfortably place Cur anywhere on the body
  • Delivers up to sixty hours of continuous therapy with use of accompanying carrying case
  • Wireless smartphone app allows users to customize therapy and learn about their progress

  “If you have ever suffered from chronic pain, you know how awful it can be,” says Cur CEO and founder Shaun Rahimi. “Nothing is more frustrating than not being able to do the most basic things in your life like opening a door or getting out of bed. I know, because for years I dealt with debilitating arm and back pain until I discovered TENS. The first time I tried a clinical TENs machine I applied the treatment to my neck for 30 minutes and didn’t experience pain in that area for the next two days. With Cur , we wanted to provide people living with chronic pain the same immediate relief that you would expect from a $10,000 clinical TENS device, but in a miniaturized and effortless experience.”

Cur was designed by Huge Design , the industrial design studio behind the Nike Fuelband, Jibo robot, and Sonos products and who has also designed products for Samsung, Microsoft, GoPro and Google.

Cur is light enough and small enough to fit in a purse or jacket pocket and can be used in just seconds at the onset of pain for sustainable, continuous pain relief anywhere, and at any time. Cur will be undergoing clinical evaluations at leading pain institutions later this year and anticipates FDA clearance around fall of 2015.   “Since pain is primarily conducted by nerve signals, electrical stimulation that interferes with the pain in a helpful way is the gold standard for therapy,” says Dr. Kevin Stone of San Francisco’s world-renowned Stone Clinic . “Now that same therapy can be light, wearable and customizable to the patient, making Cur extremely attractive.”

The crowdfunding campaign officially launches on May 13th with a limited time only price of $149 and can be reserved at Cur.Me . Referring friends and family earns a $15 discount on your Cur .

About Cur, Inc.

Cur, Inc. was founded in 2013 by CEO Shaun Rahimi and CTO Kevin McCullough in San Francisco. Cur creates wearable devices that employ TENS technology to offer safe, clinically effective pain relief in an affordable, mobile and sustainable form. The team has more than three decades of experience pioneering consumer, medical and telecommunications technologies for Microsoft, Boston Scientific, AT&T and Abbott Labs.


 Pain Relief
 TENS Technology

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