dunnhumby restructures relationship wth Kroger in the US
dunnhumby, the leading customer science company, has opened the way to work with other North American retailers and FMCG clients following a restructuring of its relationship with The Kroger Co (“Kroger”).
dunnhumby and Kroger will replace the existing exclusive joint venture with more flexible long-term license and service agreements.
North America represents a highly attractive market and significant opportunity for dunnhumby to market its customer science and data-driven insight and media products to retailers, consumer brands and media partners.
Under the new agreements, dunnhumby’s proven insight products and data expertise will now be deployed to capture the substantial, previously unavailable potential the North American market represents. dunnhumby will be free to work with new retail and FMCG clients and to develop its existing strong platform of client relationships in the US and globally.
dunnhumby is wholly owned by Tesco Plc.
Simon Hay, CEO of dunnhumby, said:
“We are excited to bring our insights and capabilities to more of the North American market. The wider US market is a fantastic opportunity for dunnhumby to help more retailers and brands undertake a similar journey using data-driven insights and media to delight their customers and earn their loyalty.”
Notes for editors
dunnhumby and Kroger have operated an exclusive joint venture in the United States since 2003 in which dunnhumby provides customer science and insight products to Kroger. This relationship has been an important part of Kroger’s strategy to use innovative data science to drive growth across the business through a single focus on the customer and a personalised experience.
dunnhumby has offices in 29 countries and analyses customer data in 75 countries. Its proprietary software and analytics process the shopping transactions of 770 million customers, representing over $500 billion in retail sales in over 26,000 stores and 40 countries globally. 15,000 retail and consumer packaged goods professionals worldwide use dunnhumby products to provide valuable customer insights and solutions.
dunnhumby is wholly owned by Tesco Plc. Tesco announced a review of the strategic options for dunnhumby on 8 January 2015.
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