Tenfold increase in 123racing wager handle online
123gaming is a US, New Zealand and UK based developer of innovative gaming technology and products designed to stimulate interest and spend in mainstream wagering products.
15th April 2015, Alpharetta, Georgia (Press Release) – 123gaming Inc. the gaming technology developer reported that 123bet.com its online wagering destination, which began marketing to the general public in mid-September as the first home of the 123racing Pick6 wager online in the US, delivered more than $2 million in handle for partner racetracks in just the first six months of trading.
With more than 400,000 123racing Pick6 wagers played, the Company claim the online availability has proven the 123racing wager stimulates significantly more wagering on racing content on which the 123racing Pick6 pools are available. With four new operators due to come online in the state of NY alone this Spring, 123racing management, and fans are excited at the prospect of a busy 2015 racing calendar.
The company has attributed the increase in the handle to three factors. Firstly, similar to a nation-wide handicapping contest, the wager puts eyes and wallets of handicappers that enjoy the competition and excitement of the wager on that racing content for the day. Secondly the daily fantasy contest element attracts newcomers to racing, and last but not least - a unique aspect to the 123racing wager is the ability to see other players picks once the pool is closed for wagering. This provides players the chance to place separate wagers to the 123racing pool around the final legs of the wager in order to ‘hedge their bets’. This is enhanced over a traditional Pick(n) wager as you are in the 123racing wager contest until the last race.
With around 30 tracks already signed-up to participate, the wager is entering it’s third season on-track at Emerald Downs for example, and CEO Robert Earle commented, “There’s always a winner of every pool as the wager is a points based outcome with a leaderboard. It works just like a handicapping contest and brings a marketing tool to racetracks at no additional cost to them. We saw the pools increase 85% with the introduction of just a $1,000 pool guarantee for example, and we guarantee the pools centrally for racetracks. Of course, the wager’s not for everyone, but as Emerald have found, the people that do enjoy the wager tend to love it. The excitement it generates for the final races of every pool is like no other wager out there.”
In comparison to a traditional Pick6, you do not necessarily have to pick a horse on the board in every race to win a share of the pool. Perhaps most significantly of all - Mr Earle, also a breeder and trainer in his spare time, and the brains behind the initiative says the company is by request of the racetracks working on a minor ‘Perfect Pick’ carryover portion for 123racing pools. Which in addition to the daily wager winners, would create a jackpot to be won only when a player picks the winners of all six races - a ’perfect pick carryover’. Watch this space.’
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- Contact Information
- Rob Earle
- 123GAMING INC
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