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WEBINAR: Three IT Strategies for Delivering a Seamless User Experience in Today’s Omni-Channel Retail Banking World

Boston, Mass. – WEBWIRE

BOSTON, MA (USA) — April 15, 2015 — Aternity Inc., the industry’s leader in providing End User Experience Management (EUEM) solutions for any application running on physical, virtual and mobile devices, will host a webinar on April 22 at 11 a.m. ET: “Three IT Strategies for Delivering a Seamless User Experience in Today’s Omni-Channel Retail Banking World.”  This free, 30-minute webinar will be led by Axxiome’s CTO – North America, Clay Roach and managing director, Kris Hansen along with Aternity’s chief product evangelist, Mike Marks.

To register for this webinar, visit:

Omni-channel retail banking offers numerous benefits to both customers and banking institutions. Research from Google has shown that 46 percent of customers managing their finances online maneuver between multiple devices before completing the activity, such as researching a stock on a smartphone and then moving to a desktop PC to make a trade. Marketing and product teams within banks are analyzing customers’ behavior across devices to develop tailored, low margin services to lower cost channels.

Additionally with this insight, banks have the opportunity to fine-tune their differentiators. For example, retail branch staff are moving out from behind their PCs and using tablets to provide specialized guidance to their customers in a more engaging and personal manner. However, what makes for a seamless customer experience only adds complexity for IT teams as they are tasked to ensure the performance and availability of both new and legacy technologies. IT must maintain responsibility for the entire portfolio of apps, whether delivered within the bank’s own data centers, an outsourcer’s or the cloud. They must ensure a quality end user experience for their workforce as they interact with customers over mobile, virtual and physical devices.

During this webinar, the speakers will present three best practices that enable IT to gain an end-to-end view of the technologies supporting omni-channel retail banking. The three best practices including:

  • Breaking down IT management silos to offer a consistent, unified view of the performance and availability of all systems supporting the retail branch
  • Delivering excellent customer experience through a user-centric view of end user experience management
  • Guaranteeing excellent end user experience by augmenting infrastructure performance and availability with business activity analytics

All attendees will receive a free one-hour evaluation on how to create a blueprint for building or optimizing a successful omni-channel strategy within their enterprise.
Follow #EUEMbanking on Twitter for webinar highlights.

About Aternity
Aternity monitors any application on any physical, virtual or mobile device providing a user-centric vantage point that closes the visibility gap existing with network- and server-centric application performance management tools. By effectively transforming every device — physical, virtual and mobile — into a self-monitoring platform that is user experience aware, enterprises are empowered with user-centric, proactive IT management capabilities that dramatically reduce business disruptions and increase workforce productivity.
EndUserExperience2Day, sponsored by Aternity, is an award-winning news and blog resource that can be accessed at Follow Aternity on Twitter, become a fan on Facebook, join us on Google+ and see us on YouTube.


 Omni-Channel Banking
 Retail Banking
 End User Experience
 Bank Marketing

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