Canadians Finally Conquer Their Fear Of Roaming

Rogers Communications is once again shaking up Canada’s wireless industry by extending its popular ROAM LIKE HOME™ offer to over 35 countries in Europe.  Starting April 15, Rogers customers can talk, text, send emails, share photos and surf in more than 35 European countries for a flat fee of $10/day with ROAM LIKE HOME on their Share Everything™ plans.

“Canadians used to be afraid to use their devices when travelling – it was just too complicated and they were worried about their bills. Six months ago we fixed this with a unique technology called ROAM LIKE HOME and over a million of our customers are enrolled to use it. They are now using their phone in the U.S. just like they would at home,” said Guy Laurence, President and Chief Executive Officer, Rogers Communications. “Given how much customers love ROAM LIKE HOME in the U.S. it made sense to expand it so now our customers can use it in over 35 European countries.”

According to a recent survey, 60 per cent of Canadians aren’t using their phones like they do at home when they travel to Europe.  Nearly six million Canadians plan on visiting Europe in the next year. Nine out of 10 Canadians said if cost and confusion around roaming were not an issue, they would use their mobiles and tablets just like they do at home – to keep in touch with friends and family (84 per cent), email (82 per cent), look at maps and directions (76 per cent), check the weather (68 per cent), find local restaurants and attractions (66 per cent), and share pictures (57 per cent).

Customers travelling to Europe will pay only $10 per day when roaming within an eligible country and only be charged for a maximum of 10 days on each monthly bill or a maximum of $100. They will have access to the data and the unlimited talk and text included in their Share Everything plan. Calls and texts to local numbers in the country they’re visiting or back to Canada are included and no long distance charges will apply for those calls.

Share Everything customers already enrolled in ROAM LIKE HOME U.S. don’t have to do anything to use it in Europe.  They can simply start using their devices while travelling to Europe and will enjoy the new flat fee roaming rate of $10 per day.  Our flat fee roaming rate when travelling to the U.S. will remain $5 per day. Existing Share Everything customers, including small businesses, can enroll by texting “travel” to 222 for free before they leave or once they’ve landed in the U.S. or eligible European countries. New Share Everything customers will be automatically enrolled so they can immediately take advantage of this technology, and can opt out at any time.

About Rogers
Rogers Communications is a leading diversified public Canadian communications and media company. We are Canada’s largest provider of wireless communications services and one of Canada’s leading providers of cable television, high-speed Internet and telephony services to consumers and businesses. Through Rogers Media, we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, sports entertainment, and digital media. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).  For further information about the Rogers group of companies, please visit rogers.com.

About the survey
This online survey was conducted by Nielsen on behalf of Rogers among a national sample of 827 Canadian panelists, aged 18+ who carry a mobile phone or tablet with them and who have travelled to Europe in the past three years or plan on travelling to Europe in the next 12 months.  The survey was administered in both English and French between March 27 and April 8, 2015.  The data is weighted to replicate the actual population distribution by gender and region according to the 2011 Census.