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Fashion + Technology: Sony® and TRAY 6™ partner up to bring you a camera with flash AND bling


Los Angeles, Sept. 06, 2006 -- According to a new survey from the Oxygen network, 77 percent of women would prefer a new plasma TV to a diamond solitaire necklace. In response to women’s growing interest in technology, Sony® and TRAY 6™ have teamed up to make the choice even easier by combining the jewelry with the gadget. For a limited time, Sony® is giving away a free TRAY 6™ CameraCatch™ with the purchase of a Cybershot® DSC-T30 or DSC-T9 digital camera.

What is a CameraCatch™? Inspired by the sleek lines of the Sony® Cybershot® digital cameras, TRAY 6™ merged fashion and function to create a stylish camera strap made of high quality gemstones, sterling silver, and steel wire. The CameraCatch™ has all the strength of a camera strap and all the beauty of your favorite jewelry.

With a camera that looks as good as the Sony® Cybershot®, TRAY 6™ understood that no average camera strap would do. They designed two CameraCatch™ styles to complement the modern finish and form of these eye-catching cameras. Choose from the fun, playful Heart-Shaped Marble CameraCatch™ or the flirty and elegant Clear Crystal CameraCatch™. Either one will be sure to turn heads with every snap of the camera. These two styles are available for free with the purchase of a Sony® Cybershot® DSC-T30 or DSC-T9 digital camera exclusively at Sony Style stores or at (click “Cameras & Camcorders” and then “Special Offers”), and for individual purchase exclusively at

For the past two years, women have been the biggest buyers of digital cameras. Sony® and TRAY 6™ are working hard to make the trend last with irresistibly stylish designs that turn cameras into hot fashion accessories.


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