Basic Training Showcases New ‘Urban Play’ Pop-Up at San Francisco’s Market Street Prototyping Festival
Basic Training’s ‘Play Everyday’ proto-spot transforms an urban landscape like Market Street into a movement-focused community fitness hub
"We’re helping neighbors have fun working out together in their community, we’re helping companies like Zendesk and Twitter offer ‘recess breaks’ that encourage company-wide, paid afternoon active time, and we’re helping cities see how sidewalks, bus shelters and parking spots can be re-designed to provide opportunities for people to play — and sweat — any time of day."
Today Basic Training is officially announcing their involvement in the highly anticipated Market Street Prototyping Festival , happening April 9-11 in the heart of San Francisco. Basic Training’s prototype pop-up, engineered by a leading team of local designers including Adam Green, Eliza Hart and Stuart Wright of Hart Wright Architects , will be located at 1372 Market Street, offering free, 30-minute classes throughout each day of the festival under the name “Play Everyday” - a concept that Jennifer Pattee, Basic Training’s creator and lead trainer, includes in everything she does.
“I always say the only workout worth doing is the one you look forward to.” Pattee says. "You don’t need a gym or fancy equipment, but you do need to move everyday, throughout the day. That can be tough if your job involves sitting at a desk, so Basic Training is stepping in by teaching individuals how to ‘hack’ their city for fitness. We’re helping neighbors have fun working out together in their community, we’re helping companies like Zendesk and Twitter offer ‘recess breaks’ that encourage company-wide, paid afternoon active time, and we’re helping cities see how sidewalks, bus shelters and parking spots can be re-designed to provide opportunities for people to play — and sweat — any time of day. We have all of this and more to show at the Prototyping Festival.”
Basic Training is known throughout San Francisco for their achievements in urban re-imagination of existing - oftentime unused space - and bringing them to life with simple, effective exercise initiatives available to the public. In 2014, Basic Training transformed a parking lot into a free, outdoor, community play space, complete with fitness-inspired equipment and an outdoor movie screen. The project continues to thrive at the Hayes Valley PROXY, and as an extension of that space’s success, Pattee and her team look forward to inspiring guests both physically and mentally during the upcoming Prototyping Festival.
For Pattee, a former Apple and IDEO designer with a background in social movements, she tackles city redevelopment with a process she describes as “tactical urbanism.” This term is often referred to as “grassroots interventions designed to promote awareness regarding social problems.” These programs offer low-cost, temporary, and locally grown solutions while promoting community-driven change. Imagine a bus stop as a pull-up machine or a park bench as stopover for push-ups and a little Pilates - examples patrons of the Prototyping Festival can experience first hand with Pattee and her team.
All Basic Training classes at the “Play Everyday” pop-up are free during the festival, and will last 30 minutes. Anyone interested in joining a class should meet at the “Play Everyday” festival space, located at 1372 Market Street, at the corner of 11th and Fell, in the Fox Plaza (next to Starbucks). You can sign up in advance for classes through Mindbody, or on site at least 5 minutes before the scheduled class time:
- Thursday, April 9: 4 pm, 5 pm
- Friday, April 10: 7 am, 8 am, 12 pm, 4 pm, 5 pm, 6 pm
- Saturday, April 11: 9 am, 10 am, 11 am, 12 pm
Basic Training is proud to announce lululemon as a partner for their “Play Everyday” space; the Cow Hollow location will be sponsoring Thursday’s classes during the festival, as well as the 9 am Saturday session.
The Market Street Prototyping Festival features 50 different, local projects that will all come alive with temporary installations throughout San Francisco as part of the city’s mission for urban renewal and beautification. Learn more about the festival and how you can participate at http://marketstreetprototyping.org .
Learn more about Basic Training’s “pop-ups with a purpose,” which encourage individuals, communities, companies and cities to come together in the name of making movement — and play — a little easier to incorporate into everyday life. Visit www.basictrainingsf.com for all details on Basic Training’s involvement with the Prototyping Festival, or their regularly scheduled classes and professional programs.
ABOUT BASIC TRAINING:
Basic Training is San Francisco’s leading outdoor fitness organization that encourages people of all ages and fitness levels to get active, get social, and have fun. Disregarding the notion that a gym is contained within four walls and houses tons of expensive, complicated equipment, Basic Training takes their trainers and clients to the streets of their very own city to turn an hour of fitness into a time where relationships are made, fun is had, and fitness goals are met. Visit www.basictrainingsf.com to learn more and register for classes.
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