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Urban Belly Maternity Boutique Opens Shop Online


Iowa boutique takes urban looks to the web

DES MOINES, IOWA – August 29, 2006 – Urban Belly, a boutique focused on embracing the metropolitan fashion scene for becoming mothers and toddlers, announced the launch of its online store, Based on the success of their brick and mortar store located in Des Moines, Iowa, owner Kellie Ulrich is broadening her reach to moms by going online.

“We have had such great response to the store and the unique items we carry. I’m excited to make the products available to women across the U.S.,” said Ulrich. "Fashionable, fun and quality maternity wear is not easy to come by. Our mission is to make metropolitan-style maternity clothing available to everyone and the web is the perfect venue.”

Urban Belly brings a few unique advantages to the online maternity market. First, it offers apparel for adopting mothers with its exclusive Adoption Apparel tee shirt line. “The adopting mother is a market that often gets overlooked in the expectant and new mother fashion scene,” said Ulrich. “We truly value all expecting mothers and support that claim with our exclusive line.” An additional edge is the wholesale buying opportunities available by the central location. Urban Belly is able to conveniently choose from the East and West Coast showrooms. Ulrich tracks both to bring the most up-to-date fashions to her customers.

About Urban Belly
Urban Belly carries the latest fashions for expecting, nursing and adopting mothers. From work attire to comfy yet trendy gear, Urban Belly offers an eclectic mix of both styles and designers. Urban Belly selects items from showrooms in Los Angeles, Chicago and New York, providing a wide variety of figure flattering apparel that is perfect for the mom-to-be. Urban Belly’s current manufacturer list includes Bella Materna, Belly Basics, ChiaraKruza, Childish, Citizens of Humanity, Lait, Majamas, Momzee, Maternal America, Olian, Samson Martin, Serfontaine, Storksak, and Urban Belly’s private label. The boutique recently added tees and playsuits for urban infants and toddlers and has picked up brands including No Added Sugar, Luna Luna, HubCap, Paper Denim, Paulina Quintana, Tea Collection, and Urban Smalls. Visit us online at



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