MassMutual Launches Love Is A Gift Social Initiative to Celebrate Those Who Matter Most

Massachusetts Mutual Life Insurance Company (MassMutual) today launched Love Is A Gift, a social initiative designed to celebrate those who matter most in our lives. Love Is A Gift encourages people to make a statement about the transformative power of love and share a picture of themselves with those who matter most to them, along with a brief explanation of why. For every photo story uploaded to LoveisaGift.com, MassMutual will donate $1 to Easter Seals — up to $50,000. The initiative will run through November 30.

“MassMutual launched this initiative to highlight real people in real relationships, and to emphasize that love is the most valuable thing we have,” said John Chandler, senior vice president and chief marketing officer, MassMutual. “We are deeply committed to people and those that matter most to them, and we are thrilled to join with Easter Seals again to celebrate the work they do in providing help, support services and hope to children and adults living with disabilities, their caregivers and veterans.”

How to participate:

• Participants can either take a picture of themselves and the people they love, or locate one on their computer, tablet or phone
• Users can upload their photo directly to loveisagift.com, or through their public Instagram account using  #loveisagift, along with a few words about their loved ones
• Once the photo is uploaded, participants can share their photo and details of the initiative with their friends on Facebook or Twitter

MassMutual further brings the initiative to life with its Love is a Gift video. In an effort to convey the strong bonds people share with one another, the company chose to highlight real families. This is something MassMutual is committed to at the core, and strives to portray in all of its marketing efforts.

This initiative continues the long-term partnership between MassMutual and Easter Seals and commemorates the 10th year of MassMutual’s SpecialCareSM program, which takes a team approach to help ensure families living with disabilities receive proper life care planning for today and the future.  

“Easter Seals is honored to partner with MassMutual around its Love Is A Gift initiative,” said James E. Williams, Jr., president and chief executive officer of Easter Seals. “What a tremendous way to celebrate its SpecialCare program’s 10th anniversary — through our mutual commitment to providing help and support services to children and adults living with disabilities, their caregivers and veterans.”

About MassMutual
Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyowners. The company has a long history of financial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policyowners consistently since the 1860s. With whole life insurance as its foundation, MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance,retirement/401(k) plan services, and annuities. In addition, the company’s strong and growing network of financial professionals helps clients make good financial decisions for the long-term.

MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives. MassMutual is headquartered in Springfield, Massachusetts and its major affiliates include: Babson Capital Management LLC; Baring Asset Management Limited; Cornerstone Real Estate Advisers LLC; The First Mercantile Trust Company; MassMutual International LLC; MML Investors Services, LLC, Member FINRA and SIPC; OppenheimerFunds, Inc.; and The MassMutual Trust Company, FSB.

About MassMutual’s SpecialCare Program
The SpecialCare Program, developed exclusively by MassMutual, is an innovative outreach initiative that provides access to information, specialists and financial solutions that can help improve the quality of life for people with disabilities and other special needs and their families and caregivers.

About Easter Seals
Easter Seals is the leading non-profit provider of services for individuals with autism, developmental disabilities, physical disabilities and other special needs. For nearly 100 years, Easter Seals has been offering help and hope to children and adults living with disabilities, and to the families who love them. Through therapy, training, education and support services, Easter Seals creates life-changing solutions so that people with disabilities can live, learn, work and play.  To learn more about Easter Seals and services in communities nationwide, visit www.easterseals.com