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Leonardo Technology Selected by Red Roof as Central Hub for Visual Content Management and Distribution

Visual Experience for Red Roof Hotels on Travel Websites and Powered by Leonardo Technology.

Toronto, ON, Canada and Columbus, OH, U.S.A. – WEBWIRE

Leonardo Worldwide Corporation and Red Roof have been working together to strengthen the way Red Roof properties are presented online. Utilizing Leonardo’s VScape Digital Asset Management System as its central hub to manage and distribute hotel visual content, Red Roof has direct connectivity to the largest network of travel websites and advanced multi-media display technology used to present hotel visual content throughout the website.

Media Syndication to Largest Network
Leonardo’s VScape Digital Asset Management System connects Red Roof with the industry’s largest network of travel websites to:

  • Syndicate visual content to over 120 directly connected travel websites, including all four GDSs, major OTAs, non-OTA travel research sites as well as tens of thousands of forward distribution channels.
  • Ensure the right images are displayed for its hotels through automated matching using GDS codes.
  • Upload images in any size and format and for automatic re-sizing and re-formatting to meet the requirements of each channel and device.
  • Tailor image syndication for specific guest segments on corporate self-booking tools, leisure travel websites and specialty sites.
  • Quickly and easily report on media views and performance across key channels.

Enhanced Visual Experiences on
Leonardo’s Multi-Media Display Galleries, also managed through VScape, enhance the visual experience on Red Roof’s website by:

  • Getting large, high-resolution visuals in front of website visitors on multiple pages, including search results, property detail and reservation pages.
  • Displaying multiple types of media including images, 360° virtual tours and video.
  • Presenting optimized galleries to website visitors according to their software, bandwidth and device/screen size.
  • Ensuring media loads quickly through the world’s most reliable Content Delivery Networks, distributed globally.

Red Roof has also chosen Leonardo’s VBrochure Online Merchandising System as the preferred solution for its properties to syndicate virtual tours and video as well as additional photos to the VNetwork.

“We are pleased to be helping Red Roof create more engaging visual experiences for their hotels on travel websites and which we believe has a significant impact on their engagement and sales conversions. Red Roof benefits from being able to manage hotel media for syndication to our network and display on their websites using the same system and joins many of the world’s largest hotel chains that have integrated our media display galleries on their websites,” said Leonardo’s President, John McAuliffe.

“We know that visuals influence hotel bookings and that consumers are expecting highly visual experiences at all stages in the hotel shopping journey. After using numerous different vendors and systems for managing, distributing and displaying media, we needed a technology-focused partner like Leonardo to bring it all into one place and ensure we are always meeting consumer expectations for hotel media on our website and third party channels,” said Marina MacDonald, SVP Sales and Marketing at Red Roof.

About Red Roof
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!™”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit

About Leonardo
Leonardo Worldwide Corporation is the travel industry’s trusted provider of technology solutions that help hotel chains, hotel properties and travel websites manage, syndicate and display visual content. Leonardo has been the leader in hotel media management and distribution for more than a decade with the largest multi-channel marketing network in the industry. Adoption of the company’s new and improved cloud-hosted media display solution continues to grow among top hotel chains and travel websites. Leonardo continues to grow its offering of hotel digital marketing tools that enable individual properties to enhance their visual presentations on their websites, social media and mobile devices. Learn more about Leonardo at


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