2015 Chevrolet Colorado ‘Build Your Own’ Site Goes Live

Customers can tailor midsize pickup for their wants and needs


Detroit – WEBWIRE – Thursday, September 04, 2014

Consumers can customize their brand-new, 2015 Chevrolet Colorado – available at dealers this fall – with a “Build Your Own” tool.

“Our truck lineup is all about giving truck buyers choice,” said Tony Johnson, Colorado marketing manager. “With the Build Your Own site, Colorado customers can equip their truck, request a quote from the dealer and even get a price on their trade-in.”

The Colorado base extended-cab model with a standard 200-horsepower, 2.5L four-cylinder engine starts at $20,995 including destination charge. The 305-horsepower 3.6L V-6 engine adds $1,220 and a 6-speed automatic adds $650. The customization goes from there. Sample builds include:

Towing: Colorado 4WD Crew Cab Short Box LT with a 3.6L V6 engine ($32,960) with automatic locking rear differential ($325) and Z82 trailering package ($250), Total suggested retail price: $33,535.

Mountain biking: Colorado 4WD Crew Cab Long Box Z71 ($35,290) with the GearOn™ Cross rails tiered storage system and moveable tie-down rings ($395), all-weather floor mats ($160) and spray-in bedliner ($475). Total suggested retail price: $36,320.

Commuting: Colorado 2WD Crew Cab Short Box LT ($27,985) with tri-fold tonneau cover ($595), spray-in bedliner ($475), the GearOn™ divider system and moveable tie-down rings ($495). Total suggested retail price: $29,550.

Regardless of what they build, all Colorado owners can stay connected with OnStar 4G LTE WiFi with a three-month or three-gigabyte trial, whichever comes first. Afterward, the Colorado’s built-in Wi-Fi hotspot costs as little as $5 per month.

Editors’ Note: The Manufacturer’s Suggested Retail Price includes destination freight charge but excludes tax, title, license, dealer fees and optional equipment.

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.



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