Machine-to-Machine technology is driving the revolution of retail

Marketing Release - The Retail sector is no longer about the number of products on shelves, but rather the customer experience. New digital technologies are helping to make physical shops more relevant to the customer as shopping behaviour rapidly changes.

With Machine-to-Machine (M2M) technology, retailers are able to gain insight into the actions and activities of their clientele. The shopping experience, tracking and predicting consumer behaviour, as well as the logistics behind the supply chain and delivery of goods, are key areas in which M2M technology continues to have a significant impact.

M2M communications are moving from internal applications in warehouses to supply chains to more customer-centric applications such as connected devices, smart homes and connected vehicles.

The constant and accurate information communicated between machines allows a retail company to run effectively and efficiently, so that shops can offer the right merchandise to their customers, at the right prices, at the right time. The data gained from this enables online outlets to deliver seamless brand experience while ensuring that the goods are available resulting in a positive customer experience.

Vodafone is the leading provider of worldwide Machine-to-Machine solutions and offers insights into how M2M is enabling retailers to get closer to their customers and create an impactful brand experience. The Vodafone M2M Retail Insights document can be found and downloaded here.

For more information regarding M2M solutions, visit: www.worldofm2m.com

Contact Information

Lia Banton

Marketing Manager M2M

Vodafone M2M

(1) (0) 7785 665 880

lia.banton@vodafone.com