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Panasonic Takes “Founding Leader” Role in R2 Global Sustainable Recycling Electronics Initiative

Panasonic acts to advance responsible reuse and recycling of used electronics

NEWARK, NJ – WEBWIRE – Monday, June 09, 2014

Panasonic Corporation of North America is proud to participate as founding partner in the newly created R2 Responsible Recycling Leader Program designed to increase sustainable electronics recycling. The program was announced today by the Sustainable Electronics Recycling Initiative (SERI), which manages the R2 electronics recycling standard and certification process.
"Panasonic has been a leader in responsible electronics recycling for nearly two decades and we’re always looking for ways to make things better--better for the planet and better for business, too,” said Peter Fannon, Vice President, Corporate & Government Affairs, Panasonic Corporation of North America. “We are proud of our Founding Leader role in this new R2 program, as it reflects Panasonic’s global commitment to environmental stewardship and extends our own recycling education and outreach initiatives,” he said.
Panasonic joins other founding leaders including Goodwill Industries International, Microsoft and Xerox. Participating organizations commit to support R2 certified electronics recycling and refurbishment, and to consider R2 certification when choosing recycling partners. The R2 Standard, created in 2008 by the U.S. EPA, electronics manufacturers, recycling companies and other groups is designed to ensure that electronics recycling and refurbishment facilities adhere to the recycling industry’s best practices in worker health and safety, environmental protection and chain-of-custody reporting. Over 540 facilities in 17 countries are R2 certified.
Panasonic’s Leadership in Electronics Recycling
Panasonic demonstrates its commitment to global, environmentally responsible recycling of electronic products in many ways, for example:

About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use.  The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations.  In Interbrand’s 2013 Annual “Best Global Green Brands” report, the Panasonic brand rose to number four, the highest ranked electronics brand in the report (  As part of continuing sustainability efforts, last year Panasonic Corporation of North America relocated its headquarters to a new facility, built to meet LEED certification standards, adjacent to Newark Penn Station in Newark, NJ.  Learn more about Panasonic at and its sustainability reports and activities at
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About SERI
SERI, formerly R2 Solutions, is a 501c3 non-profit organization (application pending) that undertakes educational and other activities to advance responsible electronics reuse and recycling around the world.  It is the housing body for the R2 Standard.  More information can be found at


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