Tata Motors launches the all-new range of Tata ULTRA trucks


WEBWIRE – Friday, May 23, 2014

New ULTRA range offers:

Increased driver comfort


Superior aggregates


Suitable for all applications


Tata Motors’ Commercial Vehicle Division today launched the new Intermediate and Light Commercial Vehicle (ILCV) range of trucks christened ’ULTRA’, which offers superior technology and design that ensures lowest total cost of ownership through higher uptime because of increased driver comfort, superior aggregates and customised requirements.

Launching the all-new Tata ULTRA ILCV range, Mr. Ravi Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors Ltd., said, “After the world-class range of Prima trucks, we now introduce another global standard of trucks in ILCV segment - the Tata ULTRA trucks. With stylish, futuristic and smart utility features, the Tata ULTRA, has been designed to fast track the consumer’s business growth and deliver a reliable, safe, comfortable, vehicle with superior performance. At Tata Motors, the core philosophy behind the launch of every new vehicle is an endeavor to modernise the Indian commercial vehicle industry. The Tata ULTRA is a result of extensive feedback from customers and an immersive study into the lives of drivers to understand their expectations from their vehicles in the ILCV segment. Keeping in mind the changing needs of customers and changing technology, we have once again taken the pioneering step in India’s commercial vehicle industry by launching the Tata ULTRA range of trucks.”

The ULTRA range of commercial vehicles were conceived as a modern platform that will serve the needs of new generation trucks and buses. The Starbus range based on the ULTRA platform was launched in 2011 and has become immensely popular for its aesthetics, passenger and driver comfort, improved NVH, fuel efficiency, resulting in lowest total cost of ownership.

Showcased at the Auto Expo in 2012, the all-new range of ULTRA trucks have been developed keeping customers central to the product development process and the learnings from the Starbus ULTRA buses.

The new Tata ULTRA range of trucks will come in several variants with payload capacity between 5 and 15 tonnes. With its contemporary design, the ULTRA range comes packed with new generation aggregates like the reliable Tata engine, gearbox and clutch and pioneering driver-centric features like disc brakes, radial tyres, spacious world-class cabin, suspended seats, HVAC option.

The all-new range of Tata ULTRA trucks brings in global design that matches aesthetics with enhanced comfort, fuel-efficiency and low cost of ownership to offer the best business proposition to operators. On the interiors, the Tata ULTRA range will come with a world-class hydraulic 45 degree tiltable cabin, which has been designed with elegant and stylish looks, with sufficient storage capacity and features like dash-mounted gear lever, AC provision and a new generation instrument cluster.

The Tata ULTRA truck comes with the strongest chassis in its class with bolted design for increased modularity. The range is equipped with disc brakes for increased safety and tubeless radial tyres (an Industry first) for increased fuel efficiency, besides better road grip and gradual deflation in the event of puncture.

An enhanced power steering system with drooping characteristics enables vehicle stability at high speeds. The Tata ULTRA also comes with a comfortable seating for three, front parabolic suspension for increased comfort, new generation head and tail lamps, integrated with LEDs, which is an industry first in the commercial vehicle segment.

The Tata ULTRA 812 and Tata ULTRA 912 are the first two models from the ULTRA range which will be available across all Authorised Tata Motors Commercial Vehicle dealerships, starting from Rs. 10.53 Lakhs, ex-showroom Chennai for Tata ULTRA 812 and from Rs. 10.94 Lakhs, ex-showroom Chennai, for Tata ULTRA 912.

The ULTRA variants will be available in four colours -- Sardinia Red, Arctic White, Arizona Blue and Yellow.

The new range of Tata ULTRA ILCV trucks marks the continued efforts of Tata Motors towards changing the trucking landscape in India.

Tata Motors launches the all-new range of Tata Ultra trucks!

About Tata Motors:

Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1, 88,818 crores ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fifth largest truck manufacturer and fourth largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.



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