22nd NALC Stamp Out Hunger Food Drive Set for May 10
Valpak includes messages on 40 million blue envelopes; begins donations per pledge program
For the 11th consecutive year, the Valpak envelope will feature Stamp Out Hunger, a coast-to-coast campaign sponsored by the National Association of Letter Carriers (NALC), to raise awareness for its annual food drive. This year’s event — the country’s largest one-day national food drive — is Saturday, May 10.
The Blue Envelope will do its part by reaching nearly 40 million households, reminding consumers to donate non-perishable food items to help support families that need assistance. Consumers will be asked to place their donations at their mailbox on May 10 and their letter carrier will pick them up.
“Our support of this cause is important because we rely on our nation’s letter carriers for the timely delivery of our envelopes each month,” said Michael Vivio, president of Cox Target Media, providers of Valpak. The Stamp Out Hunger message will appear on the outside of Valpak envelopes throughout April, and will be supported digitally on Valpak.com and Valpak’s social sites. Valpak encourages the public to participate by filling up a bag (or more) with items such as soup, cereal, peanut butter, tuna, and other non-perishable items.
Last year, the NALC Stamp Out Hunger food drive collected 74.5 million pounds in non-perishable donations. The NALC food drive began when letter carriers started seeing the need in the neighborhoods they served. Because many children receive support from school programs, families are hit extra hard when children are out of school for the summer. In addition, late spring is often the time when food bank supplies are depleted, as the donations received during Thanksgiving and Christmas holidays are long gone.
Other sponsors include Campbell’s Soup Company, USPS, AARP, Feeding America, National Rural Letter Carriers’ Association, AFL-CIO, Valassis, United Way, Publix and Uncle Bob’s Self-Storage.
- Valpak franchisees across the country are getting involved, too, using Valpak specially marked inserts to help raise awareness; and are offering to be drop-off locations and organizing volunteer efforts in their communities.
- At the Valpak’s corporate office in Tampa Bay, the goal is to collect 6,000 pounds of food. For each pound of food donated by employees, the company will contribute $1 to local food banks.
- On Friday, May 9, Valpak employees will participate in a kick-off event at the Largo location, along with members of the NALC, USPS, other organizations and VIPs.
- On May 10, Valpak employees will also volunteer alongside NALC members at Tampa Bay area post offices to help collect donations.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers coupons and savings to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions online through http://www.valpak.comand http://www.valpak.ca, sites offering free coupons, e-commerce and coupon codes. Additionally, the Valpak coupon mobile coupon app for smartphone platforms delivers easy to find savings for consumers. For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media GroupCox
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
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