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Sephra Home Chocolate Fountain debuts at Chicago’s Housewares Show


WEBWIRE

CHICAGO, IL -- March 18, 2005 -- Sephra LLC, a San Diego-based maker of commercial chocolate fountains, will unveil the world’s first, high-quality home fondue chocolate fountain at the International Home & Housewares Show, March 20 to 22, at McCormick Place in Chicago. Sephra Fountains will be at booth #11010. The news media is invited to interview Brent Lowe, Sephra senior vice president of sales, who will attend the trade show (Brent’s cell: 858-395-9492).

Sephra LLC is the world’s leading manufacturer of tall commercial chocolate fountains, measuring as high as 44 inches, that are used daily by food service professionals around the world at elegant weddings, lavish corporate events and special banquet celebrations.

Now, for the first time, Sephra is bringing into the world’s kitchens the elegance and fun of dipping tasty fruits and desserts into a cascading curtain of warm, melted decadent chocolate with a new 18-inch-high home model.

The Sephra Home Chocolate Fountain features a stainless steel basin and aluminum-encased heating element. Sephra’s own brand of premium chocolate from Belgium requires no oil for melting.

Shipments of Sephra’s home fountain will begin in May, the company said. The home model is available in a choice of three different exterior finishes: brushed stainless steel, metallic charcoal black or deep metallic cherry red. Pre-ordering has begun at www.homechocolatefountains.com. Cost is $249, which includes four pounds of Sephra chocolate.

The Sephra Home Chocolate Fountain is destined to become the ultimate accessory for every chocolate lover and home entertainer. Guests will talk for years about the indulgence of spearing their strawberry, banana or pretzel under a flowing waterfall of delicious chocolate.

Some industry experts are including a home chocolate fountain in their lists of hottest personal gift items for the 2005 holiday season.

Not limited to dark, white or milk chocolate, Sephra’s home fountain also is perfect for caramel, cheeses, barbecue sauces or salad dressings. The dipping possibilities are endless.



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