Roland Mouret Pre-Fall Collection 2014: An Exercise in Strength and Honesty
Fashion designer Roland Mouret and his Artistic Director Sophia Neophitou-Apostolou team with creative influencer Tiphaine de Lussy for Mouret’s Pre Fall 2014 collection.
With an emphasis on separates, Roland Mouret’s offering for Pre-Fall 2014 gives a woman the power to create her own character by steering clear of categorized trends.
Following the successful campaign launched for Resort 2014, Roland Mouret and Artistic Director Sophia Neophitou-Apostolou continue the theme of ‘Real Women’ using creative influencer Tiphaine de Lussy, whom they consider to embody a strong sense of identity – a key ideal centralized within Mouret’s Pre Fall 2014 collection.
Featuring in this season’s campaign, de Lussy delivers a sense of newness while simultaneously maintaining the brand’s DNA and familiarity.
With an emphasis on separates, Mouret’s offering gives a woman the power to create her own character by steering clear of categorized trends. The collection explores a cohesive dialogue between the outfit and the woman, a true narrative of self.
Tran-seasonal dressing is realized through the juxtaposition of heavy and lightweight materials paired in beautiful harmony. Fabrics such as double wool crepe, lightweight cashmere, tiger lace, embroidered tulle, double faced viscose and stretch leather mixed with soft tailoring give a breath of fresh air and new attitude to the Roland Mouret woman.
This season sees the opening of volumes, producing an elongated silhouette as seen in the cocoon shapes of coats, jackets, dresses and skirts. Mouret plays with the notion of colour blocking; bright pinks and marigolds offset royal blues and oxbloods.
Pre Fall 2014 bag, shoe, and eyewear collections have been created to reflect the mood and colours of the collection. The eight piece bag collection marks the first Pre Fall offering and ranges from small box clutches to large totes, all carrying signature details, finished with bespoke antique gold hardware and made in luxurious materials such as doodle print painted snake, ocean blue python and oxblood pony hair.
Shoes are offered in three heel heights with hard geometric shapes and sharp lines, alongside Mouret’s signature thigh high leather Reiki boot.
Eyewear has evolved from previous collections to encompass a range of 11 styles including the oversized double O ‘Farrah’ style as worn by de Lussy in the campaign, continuing to embody the brand’s trademark aesthetic.
NOTES TO EDITORS:
The Roland Mouret fashion brand is a joint venture between Roland Mouret and Simon Fuller’s XIX entertainment. Formed in August 2006 as “RM by the designer Roland Mouret” it followed Mouret’s 8 years of critical acclaim within the global fashion industry. In September 2010 rights to the ’Roland Mouret“ name were acquired by the venture and in March 2011 the first Roland Mouret store was opened at 8 Carlos Place, Mayfair, London, in the form of a ”maison" with atelier and HQ on the premises.
Mouret has become recognized for the use of draping and the fitted silhouette, including the iconic dresses Galaxy, Moon, Titanium and Pigalle. 2012-3 saw the launch of the Roland Mouret shoe, bag and bridal collections as well as the continued development of its successful sunglasses line. Further global expansion is planned for 2014, after three consecutive years of strong double-digit growth.
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