Valley Metro and GlobeSherpa to Introduce New Trip Planning Application
Portland, OR - GlobeSherpa, a leading provider of mobile payment and mobile ticketing technology, has teamed up with Valley Metro and its advertising agency, R&R Partners, in Phoenix, AZ to build a new, custom trip planning application that will be available to customers next year. The new app will be easy-to-use and designed to improve rider access to bus and light rail schedules, maps, and other important transit information. The application is expected to be complete in the summer of 2014.
“In the metro Phoenix region, transit is growing in popularity with nearly 250,000 daily passengers and we have to keep up with how they want and need their information,” said Hillary Foose, Director, Communication & Marketing at Valley Metro. “We’re thrilled to be working with R&R Partners and GlobeSherpa, two experts in the advertising and mobile application markets.”
Trip planning applications are relevant to both regular and discretionary riders of transit systems as they can aid in determining when the next bus or train will arrive as well as provide a holistic view of a system for those passengers that may be unfamiliar with their destination or area.
The new Trip Planning application will provide a host of useful functionality including bus and train route maps, real time arrival and departure information, stop identifications, appropriate fare prices for planned trips, favorite stops or trips, and customization for a personalized experience.
The app will also offer common mapping features such as the use of search, ability to pin specific locations and points of interest, and location-based services using GPS technologies.
“Its exciting to be working with Valley Metro to build an effective and intuitive trip planning application,” said Nat Parker, Chief Executive Officer at GlobeSherpa. “As regular transit riders ourselves, we expect mobile transit apps to be clean, functional, and intuitive and we are confidant Valley Metro riders will love using this app to plan their trip.”
The application will initially be available for iOS and Android devices and be available from the iPhone or Google Play app stores at no cost.
GlobeSherpa provides a secure, mobile ticketing platform for transit systems interested in moving to open payments, open data, and mobile fare collection with minimal infrastructure investment. GlobeSherpa is using that same technology to create easy-to-use mobile ticketing systems for parking, events, and local destinations. For more information about GlobeSherpa, please visit http://www.globesherpa.com or follow us on Facebook and twitter.
About Valley Metro
Valley Metro provides eco-friendly public transit options to residents of greater Phoenix and Maricopa County, Arizona including the planning and operations of a regional bus system and the development and operations of light rail. In calendar year 2012, total ridership for the system was 72.5 million passengers--an increase of 3.8 percent over 2011. The first 20 miles of light rail opened December 2008. Six light rail extensions are planned or under construction that will create a 57-mile system by 2032. Valley Metro also offers transit options including commuter vanpools, online carpool matching, bus trip mapping, bicycle safety and telework assistance. Two Boards of Directors set the policy direction for the agency with the intent of advancing the regional public transit system. Get the latest news by following us on Facebook and Twitter or visiting valleymetro.org.
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