Harris Playout System Helps Put Fashion TV Arabia on the Air
CINCINNATI, August 11, 2006 — Harris Corporation (NYSE:HRS) today announced that Fashion TV Arabia, a subsidiary of Michel Adam’s Fashion TV in Paris, has taken delivery of a turnkey Harris play-out system as part of its recently launched channel dedicated to the Middle East region. The sale, which was made by the certified Harris software developer in the region, MT2, includes two NEXIO™ transmission servers, two NEXIO™ storage arrays, NEXIO™ applications for remote control and clip playout, an Inscriber® RTX™ real-time, 2D/3D graphics platform and the award-winning Panacea™ routing switcher, as well as a wide range of timing, distribution and processing products.
“As a pioneer in interactive television, MT2 was invited by Fashion TV Arabia to provide a solution that would add value and help generate new revenue streams for the channel — which is one of the key reasons we chose the NEXIO™ server system for this project,” said Naji Bouhabib, head of MT2. “NEXIO™ provides an Application Programming Interface (API) that enables applications partners to develop custom tools to further enhance the overall system’s utility beyond the capabilities of standard protocols. Using the NEXIO™ API, we will be able to build software solutions that enable interfacing between different platforms — basically, a library of functions for interactivity — which will help Fashion TV Arabia collate clip information, on-air logos, branding and instruction messages.”
Fashion TV Arabia went on air in March 2006, and is the only channel in the region dedicated to the world of fashion, beauty and style. Like its parent company, Fashion TV Arabia’s programming includes exclusive coverage of the glamorous world of fashion, including reports from fashion shows, profiles of established and up-and-coming modeling talent and fashion photographers and features on general entertainment trends.
Key to Fashion TV Arabia’s new play-out system is the Inscriber® RTX™ graphics platform, which puts full creative control in the hands of broadcasters, allowing them to create a purely custom broadcast solution. A powerful development tool, Inscriber® RTX™ enables users to create stunning graphics consisting of advanced design elements and data from multiple sources, using common programming fundamentals.
“The Harris system that MT2 supplied is ideal for fast-paced, live production environments — particularly for highly brand-conscious broadcasters such as Fashion TV Arabia,” said Dave Dougall, vice president of sales for Europe, the Middle East and Africa (EMEA) for Harris Broadcast Communications Division. “With the Inscriber® RTX™ graphics platform, Fashion TV will be able to provide up-to-the-minute data and easily develop its own custom graphics applications to create a unique, stunning, on-air look.”
Since the inception of the first Fashion TV channel in 1997, the station has established itself as a leading authority for this genre. In just eight years, Fashion TV has become a leading medium and one of the five biggest channels broadcast worldwide. Fashion TV is available in 130 countries on six continents and is broadcast worldwide over cable, satellite, IP-TV and 3G (UMTS) to more than 300 million households.
MT2 has been developing and providing turnkey interactive television solutions in the Middle East and North Africa (MENA) region since 2002. Recognising the growing trend of local stations to maximise self-promotion and revenue opportunities through non-traditional displays, MT2 has developed a range of tools that enable broadcasters to easily launch a variety of complementary interactive services. www.mt2morrow.com.
About Harris Corporation
Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries. With headquarters in Melbourne, Florida, the company has annual sales of $3.5 billion and nearly 14,000 employees — including 5,500 engineers and scientists — dedicated to the development of best-in-class assured communications™ products, systems, software and services. The company’s operating divisions serve markets for government communications, RF communications, broadcast communications, and microwave communications. Additional information about Harris Corporation is available at www.harris.com.
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